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Old 31-05-2013, 11:07 AM   #37
Marilyn Mastin
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Indeed, we have a jewellers in my home town that sells Swatch watches, so I think I know what I will be asking for, for my birthday this year
So does this meant the campaign will be in the UK? *holds breath and prays*
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Old 31-05-2013, 11:30 AM   #38
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So does this meant the campaign will be in the UK? *holds breath and prays*
I would imagine they will be selling them everywhere.
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Old 31-05-2013, 12:17 PM   #39
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Damn! It's not this time he has a collaboration with Calin klein selling grey underwear only yet...
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Old 31-05-2013, 12:43 PM   #40
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Damn! It's not this time he has a collaboration with Calin klein selling grey underwear only yet...
I'm afraid I'm still expecting something like that
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Old 31-05-2013, 02:51 PM   #41
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Do you remember this tweet??

MIKA official ‏@mikasounds 3 May
That said, seeing as I'm always late, it may surprise you what my sister Yasmine and I are working in next!
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Old 31-05-2013, 02:58 PM   #42
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Do you remember this tweet??

MIKA official ‏@mikasounds 3 May
That said, seeing as I'm always late, it may surprise you what my sister Yasmine and I are working in next!
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Old 31-05-2013, 05:03 PM   #43
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More pics found on FB, thanks to Mika Italia





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Old 31-05-2013, 06:26 PM   #44
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I'm an 80's girl too and have 3 Swatch watches. I've tried to tell my daughter, who is 13, that not only does she need to wear my Swatch watches but she needs to wear all 3 of them at the same time. She looks at me like "what do you know, old lady."

From now on, I will tell her that she can't wear my watches because Mika says I have to wear them. It'll be like 1980-something all over again.

Love this collaboration actually. He's a great spokesperson for Swatch!
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Old 31-05-2013, 06:34 PM   #45
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That middle pic, is that Brooke Shields he's with?
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Old 31-05-2013, 06:44 PM   #46
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That middle pic, is that Brooke Shields he's with?
It's Lucilla Bonaccorsi
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Old 31-05-2013, 08:15 PM   #47
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I'm blinded by his shoes...
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Old 31-05-2013, 10:06 PM   #48
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Just found this article online....sorry it it's already been posted.

NEW TIME: Swatch is celebrating its 30th anniversary launching the “Swatch Faces” project at the 55th edition of the Venice Biennale.

This Article is Free But most are not – get all of our exclusive content and more Free Preview
The Swiss company is taking part in the international contemporary art exhibition with two main projects. The first consists of an installation located at Venice Biennale’s Giardini area showing the faces and the art works of the 16 artists who last year lived in the Swatch Art Peace Hotel, a resort in Shanghai’s Bund renovated by the label to host artists from all around the world.

“The installation is inspired by the hotel,” said Swatch chief executive officer Nick Hayek Jr. “It’s an ideal bridge between Venice and Shanghai.”

Among the artists presented at the Giardini is Josè Carlos Casado, who also designed “Off,” a limited edition watch, sold with a unique watercolor signed by the Spanish artist. “Off” is part of Swatch’s Art Special range, which also includes two other styles, “Blue Wild Face” and “Wild Face,” conceived by New York-based Japanese artist duo Goto Design.

In addition, at Biennale’s Arsenale area, Swatch has realized an art wall featuring the pictures of 30 people born in 1983, when the company was founded. Among them is British singer Mika.”I grew up at the same time as Swatch was growing up and I started to read time with a Flik Flak watch [Flik Flak is Swatch Group’s watch brand for children and kids]. So I developed this kind of obsession from the age of five even if I can’t read the time easily because I’m dyslexic,” Mika said, adding that “Swatch is creative, anti-snob, that for me is very important.”

To involve customers and collectors in the Swatch Faces project, the company has developed a smartphone application, associating each portrait uploaded on the app with a specific watch from the company’s archives.
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