From Mika's FB page:
Mika has been asked to collaborate with Swatch on their fantastic 30th birthday celebrations! We all know and admire Mika's unique sense of creativity, Swatch do too. And there is another very special connection… 2013 marks the 30th anniversary of the iconic Swiss watch maker and this year Mika will be 30 too! And so a partnership begins… They want Mika to bring his quirky and colourful sense of fun to the brand. You may have noticed that in his video for 'Popular,' Mika is wearing a Swatch watch, the Touch Blue. The meeting of the 2 then comes again with 'Underwater' soundtracking the adverts for the new 'Scuba Libre' design, launched on 1st June. For the second time in May 2013, Swatch is the partner of the 55th International Art Exhibition at La Biennale di Venezia and Mika will be there! The 'Swatch Faces' concept, an incredible multi-media exhibition and installation, will be shown at one of the two principle spaces of the Biennale. It features a wall of portraits of 30 people who will be 30 years old in 2013, to celebrate 30 years of Swatch! The watch brand is a long-time supporter of The Arts and Mika is thrilled to be an 'ambassador' of the project. The multi-media collaboration between Swatch and Mika will further evolve later this year when Mika brings his inimitable creative flair to a special watch design!! We'll keep you posted on all the details on the watch itself… Of the collaboration, Mika says, 'Swatch is such an iconic brand. I have always admired their creativity - from their classic and pure designs, to their exciting and wacky collaborations with artists. It's a design brand that has been able to reflect every decade since it launched, while remaining incredibly consistent with its unique design principles. I grew up with Swatch and have been a fan for years, so to be one of the 30 people chosen to represent the brand at their 30th anniversary is brilliant! I look forward to seeing what the next 30 years will hold, too.'
OFFICIAL VIDEO by SWATCH : http://www.youtube.c...h?feature=watch
Swatch at the 55th Biennale di Venezia -- Press Conference
Edited by mari62, 14 June 2013 - 07:41 AM.