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MIKA's New Swatch Collection


dcdeb

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Hahah this is such a funny thought! Lol! Suitable for everyone who is usually late, designed by Mika  :naughty:

 

:lmfao:

Well I am always late too, so it's a very good idea :thumb_yello:

 

it does sound like something Mika would do on purpose. :aah:  i mean, we're talking about about the man who wanted to do a 'mustache-o-clock' watch last time  :teehee:   

 

 

But seriously, my Mumu is now 15 minutes ahead of the real time. And that's after setting it back 3 or 4 minutes after i last posted in this thread!  No one else has this issue?  Maybe I should send Mumu back :(

Edited by kreacher
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it does sound like something Mika would do on purpose. :aah:  i mean, we're talking about about the man who wanted to do a 'mustache-o-clock' watch last time  :teehee:   

 

 

But seriously, my Mumu is now 15 minutes ahead of the real time. And that's after setting it back 3 or 4 minutes after i last posted in this thread!  No one else has this issue?  Maybe I should send Mumu back :(

 

Why don't you email Swatch first and see if this is a problem they know about?

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it does sound like something Mika would do on purpose. :aah:  i mean, we're talking about about the man who wanted to do a 'mustache-o-clock' watch last time  :teehee:   

 

 

But seriously, my Mumu is now 15 minutes ahead of the real time. And that's after setting it back 3 or 4 minutes after i last posted in this thread!  No one else has this issue?  Maybe I should send Mumu back :(

 

A mustache-o-clock? I have no idea what I should think of that pahaha :naughty:

 

 

No, mine still runs normal. How strange that yours goes so fast :(

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  • 3 weeks later...
  • 2 years later...

Le Figaro Magazine

  • No. 23098 - 16 Novembre 2018

web lefigaro.fr/horlogerie/2018/11/16/

PDF file ( page 130 : 77 kb ) Le_Figaro_Magazine_2018_11_16_page130.pdf

 

Le_Figaro_Magazine_2018_11_16_p_130.thumb.jpg.c83b7ce448293d829b35663a415a7c64.jpg

 

Le_Figaro_Magazine_2018_11_16_p_130.thumb.jpg.8bf9a49aaa25973b8f9c006212d086e7.jpg

 

DAMIEN HIRST SIGNE UNE MONTRE POUR SWATCH

 

Pour célébrer les 90 ans de Mickey, l’horloger suisse a demandé à l’un des
artistes contemporains les plus cotés de dessiner deux séries limitées. Des futurs collectors.

 

La fameuse souris de Disney a déjà fait tomber dans ses filets les plus grands artistes.
Salvador Dalí, Roy Lichtenstein, Andy Warhol, pour ne citer qu’eux, l’ont intégrée à leurs tableaux.
Malgré ses 90 printemps, elle continue de les aimanter et ajoute Damien Hirst à son tableau de chasse.
«Swatch voulait fêter l’anniversaire de Mickey (lire p. 24), personnage de fiction universel qui touche au cœur de tout le monde, explique Carlo Giordanetti, directeur créatif de l’horloger suisse. Pour ce faire, une collaboration artistique est vite apparue comme le meilleur moyen. Et Damien Hirst était le candidat idéal car non seulement il bénéficie d’une grande notoriété, mais il use aussi de beaucoup de fantaisie, d’humour et d’autodérision, tout en poussant toujours le public à réfléchir. »
Les premiers échanges ont eu lieu lors de la Biennale de Venise, à l’été 2017. Damien Hirst exposait alors son incroyable projet Treasures From the Wreck of the Unbelievable, à la Douane de Mer et au palazzo Grassi. Entre autres faux trésors sortis des eaux après un naufrage imaginaire, l’artiste avait imaginé une sculpture recouverte de coraux le représentant tenant la main de Mickey.
Dans un genre différent, l’artiste britannique avait déjà utilisé le héros de Disney dans une de ses œuvres découlant de ses Spot Paintings, mise aux enchères
par Christie’s en 2014 au profit d’une association d’aide aux enfants.
Les deux montres faites pour Swatch s’inscrivent dans cette esthétique.
Deux séries ont été produites, l’une avec un packaging sophistiqué et éditée à 1 999 exemplaires (en vente u n i q u e m e n t p e n d a n t 24 heures, le 18 novembre – jour de la naissance de Mickey – sur l’e-shop de Swatch), et une autre limitée à 19 999 pièces distribuée dans les boutiques et sur internet.

Comme Mickey, Swatch a une longue histoire avec les artistes. Cela a commencé en 1985 avec Keith Haring : ce pionnier du street art alors peu connu imagine une montre qui sera  éditée à quatre exemplaires.

Plusieurs autres peintres suivront comme Sam Francis (1992), mais aussi des cinéastes (Almodóvar, Kurosawa et Altman en 1995), des musiciens (Mika en 2013)…

La marque a même ouvert il y a sept ans une résidence d’artistes à Shanghaï, dans un ancien hôtel sur le Bund datant de 1908. Quelque 340 artistes de tous les horizons et toutes les disciplines, issus d’une trentaine de nationalités, s’y sont déjà succédé.

 

Elodie Baërd

 

L’artiste Damien Hirst (à gauche) a créé pour Swatch deux séries limitées :
une Gent (modèle historique) à cadran noir et bracelet bicolore éditée à 1 999 exemplaires (165 €),
et une New Gent, un peu plus large, à cadran gris éditée à 19 999 exemplaires
(110 €)

 

:uk:Google translator

Spoiler

DAMIEN HIRST SIGNS WATCH FOR SWATCH

To celebrate Mickey's 90th birthday, the Swiss watchmaker asked one of the
Top-rated contemporary artists to draw two limited series. Future collectors.

The famous Disney mouse has already made fall in the nets the greatest artists.
Salvador Dalí, Roy Lichtenstein and Andy Warhol, to name but a few, have incorporated it into their paintings.
Despite her 90 years, she continues to love them and adds Damien Hirst at his hunting board.
"Swatch wanted to celebrate Mickey's birthday (see page 24), a universal fictional character that touches the hearts of everyone," says Carlo Giordanetti, creative director of the Swiss watchmaker. To do this, an artistic collaboration quickly appeared as the best way. And Damien Hirst was the ideal candidate because he not only enjoys a great reputation, but also uses a lot of fantasy, humor and self-deprecation, while always pushing the public to think. "
The first exchanges took place during the Venice Biennale, in the summer of 2017. Damien Hirst then exhibited his incredible project Treasures From the Wreck of the Unbelievable, at the Sea Customs and Palazzo Grassi. Among other false treasures issued from the waters after an imaginary shipwreck, the artist had imagined a sculpture covered with corals the representative holding the hand of Mickey.
In a different genre, the British artist had already used Disney's hero in one of his works stemming from his Spot Paintings, auctioned
by Christie's in 2014 for the benefit of a children's aid association.
The two watches made for Swatch are part of this aesthetic.
Two series have been produced, one with a sophisticated packaging and edited 1,999 copies (on sale 24 hours on November 18 - Mickey's birth day - on Swatch's e-shop), and another limited to 19,999 coins distributed in shops and on the internet.

Like Mickey, Swatch has a long history with artists. It began in 1985 with Keith Haring: this pioneer of street art then little known imagine a watch that will be published in four copies. Several other painters will follow as Sam Francis (1992), but also filmmakers (Almodóvar, Kurosawa and Altman in 1995), musicians (Mika in 2013) ...

The brand even opened seven years ago an artist residency in Shanghai , in an old hotel on the Bund dating from 1908. Some 340 artists from all backgrounds and disciplines, from thirty nationalities, have already succeeded.

Elodie Baërd

Artist Damien Hirst (left) has created two limited series for Swatch:
a Gent (historical model) with black dial and two-tone bracelet edited to 1,999 copies (165 €),
and a slightly larger New Gent, with a gray dial and 19,999 copies
(110 €)

 

 

Edited by Kumazzz
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1 hour ago, Kumazzz said:

Le Figaro Magazine

  • No. 23098 - 16 Novembre 2018

PDF file ( page 130 : 77 kb ) Le_Figaro_Magazine_2018_11_16_page130.pdf

 

Le_Figaro_Magazine_2018_11_16_p_130.thumb.jpg.c83b7ce448293d829b35663a415a7c64.jpg

 

Le_Figaro_Magazine_2018_11_16_p_130.thumb.jpg.8bf9a49aaa25973b8f9c006212d086e7.jpg

 

DAMIEN HIRST SIGNE UNE MONTRE POUR SWATCH

 

Pour célébrer les 90 ans de Mickey, l’horloger suisse a demandé à l’un des
artistes contemporains les plus cotés de dessiner deux séries limitées. Des futurs collectors.

 

La fameuse souris de Disney a déjà fait tomber dans ses filets les plus grands artistes.
Salvador Dalí, Roy Lichtenstein, Andy Warhol, pour ne citer qu’eux, l’ont intégrée à leurs tableaux.
Malgré ses 90 printemps, elle continue de les aimanter et ajoute Damien Hirst à son tableau de chasse.
«Swatch voulait fêter l’anniversaire de Mickey (lire p. 24), personnage de fiction universel qui touche au cœur de tout le monde, explique Carlo Giordanetti, directeur créatif de l’horloger suisse. Pour ce faire, une collaboration artistique est vite apparue comme le meilleur moyen. Et Damien Hirst était le candidat idéal car non seulement il bénéficie d’une grande notoriété, mais il use aussi de beaucoup de fantaisie, d’humour et d’autodérision, tout en poussant toujours le public à réfléchir. »
Les premiers échanges ont eu lieu lors de la Biennale de Venise, à l’été 2017. Damien Hirst exposait alors son incroyable projet Treasures From the Wreck of the Unbelievable, à la Douane de Mer et au palazzo Grassi. Entre autres faux trésors sortis des eaux après un naufrage imaginaire, l’artiste avait imaginé une sculpture recouverte de coraux le représentant tenant la main de Mickey.
Dans un genre différent, l’artiste britannique avait déjà utilisé le héros de Disney dans une de ses œuvres découlant de ses Spot Paintings, mise aux enchères
par Christie’s en 2014 au profit d’une association d’aide aux enfants.
Les deux montres faites pour Swatch s’inscrivent dans cette esthétique.
Deux séries ont été produites, l’une avec un packaging sophistiqué et éditée à 1 999 exemplaires (en vente u n i q u e m e n t p e n d a n t 24 heures, le 18 novembre – jour de la naissance de Mickey – sur l’e-shop de Swatch), et une autre limitée à 19 999 pièces distribuée dans les boutiques et sur internet.

Comme Mickey, Swatch a une longue histoire avec les artistes. Cela a commencé en 1985 avec Keith Haring : ce pionnier du street art alors peu connu imagine une montre qui sera  éditée à quatre exemplaires.

Plusieurs autres peintres suivront comme Sam Francis (1992), mais aussi des cinéastes (Almodóvar, Kurosawa et Altman en 1995), des musiciens (Mika en 2013)…

La marque a même ouvert il y a sept ans une résidence d’artistes à Shanghaï, dans un ancien hôtel sur le Bund datant de 1908. Quelque 340 artistes de tous les horizons et toutes les disciplines, issus d’une trentaine de nationalités, s’y sont déjà succédé.

 

Elodie Baërd

 

L’artiste Damien Hirst (à gauche) a créé pour Swatch deux séries limitées :
une Gent (modèle historique) à cadran noir et bracelet bicolore éditée à 1 999 exemplaires (165 €),
et une New Gent, un peu plus large, à cadran gris éditée à 19 999 exemplaires
(110 €)

 

:uk:Google translator

  Reveal hidden contents

DAMIEN HIRST SIGNS WATCH FOR SWATCH

To celebrate Mickey's 90th birthday, the Swiss watchmaker asked one of the
Top-rated contemporary artists to draw two limited series. Future collectors.

The famous Disney mouse has already made fall in the nets the greatest artists.
Salvador Dalí, Roy Lichtenstein and Andy Warhol, to name but a few, have incorporated it into their paintings.
Despite her 90 years, she continues to love them and adds Damien Hirst at his hunting board.
"Swatch wanted to celebrate Mickey's birthday (see page 24), a universal fictional character that touches the hearts of everyone," says Carlo Giordanetti, creative director of the Swiss watchmaker. To do this, an artistic collaboration quickly appeared as the best way. And Damien Hirst was the ideal candidate because he not only enjoys a great reputation, but also uses a lot of fantasy, humor and self-deprecation, while always pushing the public to think. "
The first exchanges took place during the Venice Biennale, in the summer of 2017. Damien Hirst then exhibited his incredible project Treasures From the Wreck of the Unbelievable, at the Sea Customs and Palazzo Grassi. Among other false treasures issued from the waters after an imaginary shipwreck, the artist had imagined a sculpture covered with corals the representative holding the hand of Mickey.
In a different genre, the British artist had already used Disney's hero in one of his works stemming from his Spot Paintings, auctioned
by Christie's in 2014 for the benefit of a children's aid association.
The two watches made for Swatch are part of this aesthetic.
Two series have been produced, one with a sophisticated packaging and edited 1,999 copies (on sale 24 hours on November 18 - Mickey's birth day - on Swatch's e-shop), and another limited to 19,999 coins distributed in shops and on the internet.

Like Mickey, Swatch has a long history with artists. It began in 1985 with Keith Haring: this pioneer of street art then little known imagine a watch that will be published in four copies. Several other painters will follow as Sam Francis (1992), but also filmmakers (Almodóvar, Kurosawa and Altman in 1995), musicians (Mika in 2013) ...

The brand even opened seven years ago an artist residency in Shanghai , in an old hotel on the Bund dating from 1908. Some 340 artists from all backgrounds and disciplines, from thirty nationalities, have already succeeded.

Elodie Baërd

Artist Damien Hirst (left) has created two limited series for Swatch:
a Gent (historical model) with black dial and two-tone bracelet edited to 1,999 copies (165 €),
and a slightly larger New Gent, with a gray dial and 19,999 copies
(110 €)

 

 

 

 

Those watches are fantastic!  :huglove:
 

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FEMINA

  • 18 Novembre 2018 (No. 46)

 femina.ch/mode/news-mode/swatch-celebre-mickey-mouse

 

Swatch célèbre Mickey Mouse avec la complicité de Damien Hirst

 

Le 18 novembre, la plus célèbre souris du monde fête ses 90 ans. Pour marquer le coup, la firme biennoise sort deux montres spécialement créées par l’artiste britannique le plus délirant de la décennie. A découvrir en primeur... avant leur mise en vente!

 
Histoire de célébrer dignement les 90 automnes de la souris la plus mythique de l’histoire, Swatch lance deux modèles «Mickey Mouse» limités et numérotés spécialement créés pour la collection Swatch & Art par l’artiste britannique Damien Hirst. Rien que ça!

 
Bon, quand on y réfléchit, cette collaboration réjouissante n’a finalement rien de si étonnant.
De l’art au poignet

Dès ses débuts, en 1982, la firme biennoise qui a révolutionné le petit monde de l’horlogerie mondiale a en effet toujours fait des choix esthétiques audacieux - n’hésitant pas à faire appel aux plus grandes pointures de l’art contemporains et de la pop culture pour créer des séries spéciales.

Ainsi, dès 1983, Swatch a mis à portée de poignet (et de portemonnaie!) des œuvres de Kiki Picasso, de Keith Haring, de Sam Francis, de Jeremyville, de Manish Arora, de Vivienne Westwood, de Ted Scapa, ou de Mika. Et des travaux de Damien Hirst, donc, dès vendredi 16 novembre, pour l’une (la Mirror Spot Mickey, limitée à 19 999 exemplaires et vendue 125 fr. via Internet ou dans les boutiques dépositaires de la marque) et dimanche 18 novembre uniquement pour l’autre (la Spot Mickey, tirée à 1999 exemplaires, vendue 190 fr. ne sera disponible que de minuit à minuit sur swatch.com).

 

Google translator

Spoiler

Swatch celebrates Mickey Mouse with the complicity of Damien Hirst

On November 18, the most famous mouse in the world celebrates its 90th birthday. To mark the occasion, the firm of Bienne releases two watches specially created by the most delirious British artist of the decade. To be discovered first ... before they go on sale!

To celebrate with dignity the 90 most legendary mouse falls in history, Swatch launches two limited and numbered "Mickey Mouse" models specially created for the Swatch & Art collection by the British artist Damien Hirst. Just that!

Well, when you think about it, this cheering collaboration is not so surprising.
Art on the wrist
From its beginnings, in 1982, the Bienne firm that revolutionized the small world of world watchmaking has indeed always made bold aesthetic choices - not hesitating to appeal to the greatest names in contemporary art and art. pop culture to create special series.

As early as 1983, Swatch put works by Kiki Picasso, Keith Haring, Sam Francis, Jeremyville, Manish Arora, Vivienne Westwood, Ted Scapa, and Mika within reach (and wallet!) . And the work of Damien Hirst, therefore, from Friday, November 16, for one (the Mirror Spot Mickey, limited to 19,999 copies and sold 125 francs via the Internet or in the stores depositories of the brand) and Sunday, November 18 only for the other (the Spot Mickey, shot in 1999 copies, sold 190 francs will be available from midnight to midnight on swatch.com).

 

 

sc01_18_fw_damien_hirst_pr_shot_gent_web_0.thumb.jpg.ca06a68009cb251654c1b86b8ba72b97.jpg

sa02_gz323s_Web_0.jpg.87a3e9b7caed1cf1639386cd686b3419.jpgsa02_suoz290s_Web_0.jpg.e7ce493e24cc716a5b364ff4d90e45ea.jpg

 

mika_swatch2_0.thumb.jpg.6eedbc17b27bc0428e80ca24350ae432.jpg

mika_swatxh_0.thumb.jpg.93379824116c9b69eb8f4a014248ddbb.jpg

orologi-swatch-mika-art-special-kukulakuku-kukulakuku_0.thumb.jpg.25b08087bbe82c377723d757dde9d94b.jpg

 

Edited by Kumazzz
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  • 3 months later...

MUMU is exhibited on "Swatch Loves Art 藝術基地" in Taipei.

25 Jan. -  7 Apr.  at  Huashan1914

 

https://www.huashan1914.com/w/huashan1914/exhibition_19012411083134677

 

Swatch Loves Art藝術基地

Swatch首次集結自1985年來最經典藝術家系列腕錶,
現場展出超過20支作品,其中不乏知名藝術家Kiki Picasso、黑澤明以及英國知名歌手Mika

皆與Swatch合作過,讓喜愛Swatch的粉絲們能夠一次大飽眼福,欣賞Swatch與眾多藝術家所激發出的藝術創意!

今年,Swatch Loves Art藝術基地,除了展出歷年藝術家合作腕錶外,
更與台灣知名藝人LuLu、郭彥甫以及塗鴉藝術家Debe合作。
三位將揮灑獨特的個人創意及風格在Swatch大錶上,這支大錶高達210公分搭配大錶底板,如同一幅完整藝術做品,更完美呈現Swatch與藝術的創意世界!

 

(Google Translation)

Swatch Loves Art Art Base

For the first time, Swatch has assembled the most classic artist collection since 1985.
More than 20 works were exhibited on the spot, including well-known artists Kiki Picasso, Akira Kurosawa and the famous British singer Mika.

They all cooperated with Swatch, so that fans who love Swatch can feast their eyes and appreciate the artistic creativity inspired by Swatch and many artists. !

This year, the Swatch Loves Art Art Base, in addition to exhibiting artist collaboration watches over the years,
It also cooperates with famous Taiwanese artists LuLu, Guo Yanzhen and graffiti artist Debe.
The three will present their unique personal creativity and style on the Swatch watch. This large watch is up to 210 cm with a large watch base, such as the same complete art work, more perfect for the creative world of Swatch and art!

 

SwatchLovesArt.jpg

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Just now, NaoMika said:

MUMU is exhibited on "Swatch Loves Art 藝術基地" in Taipei.

25 Jan. -  7 Apr.  at  Huashan1914

 

https://www.huashan1914.com/w/huashan1914/exhibition_19012411083134677

 

 

 

Related article

 

不是錶迷也必逛「Swatch Loves Art」 快閃店!賞錶、賞藝術,還有綜藝小天后LULU創作的巨型手錶

Yahoo時尚美妝編輯群
2019年02月18日

 

https://style.yahoo.com.tw/不是錶迷也必逛「swatch-loves-art」-快閃店!賞錶、賞藝術,-105312553.html

 

First part from the article

幾乎每個人的一生中都會有一只Swatch,除了它的多變性外,還將藝術與時間美學完美結合並呈現在生活中。多年來更與全球不同領域的知名藝術家合作,融入品牌的藝術DNA和創作熱情,創造出許多無與倫比的腕間藝術品,全球限量的經典藝術錶每每推出即造成搶購風潮。
這次在華山打造最新潮流藝術基地「Swatch Loves Art」限定快閃店,完整呈現品牌35年來經典藝術錶款,是潮流、設計迷與錶迷不可錯過的展覽,不是錶迷更要去吸取一下藝術的氣息阿。

 

(Google Translation)

Almost everyone will have a Swatch in their lifetime, in addition to its variability, it will also combine art and time aesthetics into life. Over the years, it has cooperated with famous artists from different fields in the world to integrate the brand's artistic DNA and creative enthusiasm, and created many unparalleled wrist art works. The limited edition of the classic art watch has caused a wave of buying.
This time, we created the latest trend art base "Swatch Loves Art" in Huashan to define the flash shop. It is a classic art watch that has been in the brand for 35 years. It is an exhibition that fashion, design fans and watch fans can't miss. It is not a watch fan but also to learn about art. The breath of Ah.

 

fc5d9bbf71c7dd7b3dbe1dc16042feff

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awww beautiful Mumu i like so much... i hope Mika make other type of Swatch in future because he makes beautiful collection  of Swatch so colourful . thanks mika . :wub2: but Mika please make also not limited edition of Swatch because is so hard to find :crossed:

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  • 1 month later...
  • 2 years later...
On 1/23/2014 at 12:08 PM, Lilo said:

I found this interview where he talks about the Swatch collaboration published on Wonderland Magazine. http://www.wonderlandmagazine.com/2013/12/mika-x-swatch/

I didn't read this interview ! :doh:

 

December 6, 2013

http://www.wonderlandmagazine.com/2013/12/mika-x-swatch/

MIKA X SWATCH – Wonderland

 

Swatch have collaborated with popstar come illustrator Mika on a series of limited edition watches.

 

Mika is the next in a long line of creatives, ranging from Keith Haring and Kiki Picasso, to Fafi, Rankin, Jean-Michel Othoniel, Moby to work alongside Swatch and create “art for the wrist”. We spoke to Mika at the collection launch in Venice about the collaboration.

 

WONDERLAND: What attracted you to working with Swatch?


They have this crazy tradition of making artist series and if you look at the artist series they’re inherently anti-commercial which also involves an element of trust because sometimes they can be like ” yeah do whatever the #### you want” and then you can’t, you can’t spend money, you can’t do anything because they tie your ends. I have a studio with my sister, The Mika Studio, it’s just us two and we design a tonne of stuff. Huge dolls in Japan and Hong Kong. We’ve been doing it for about ten years now, a really long time!

 

So they approached you purely as an artist rather than a musician?


Both, they were also using some of my songs for their other campaign and as a result the song became a hit across Europe so it’s a strange duality. They understand that the music and the drawing is exactly the same process and one is an extension of the other. They wanted both. One thing we always make sure whoever we’re working with understands is that we work in narrative. We were using this little bit of plastic to tell the story and I think they were into that.  We used it as this canvas to tell the story on, they liked that and not many companies would.

 

So the visuals and the music all tie-in?


Yeah I guess so, I’m a musician and I have this design thing which doesn’t go away. I’m now collaborating with Studio Job and in my opinion they are the best object designers. Studio Job are some of the most famous designers in Europe right now. They’re making the new stamp for Belgium, coins, sofas, to materials, the new land rovers…everything. They’re a Husband and wife team. It’s all based with the same idea. Everything we do is narrative based. It tells a story so I can approach it like writing a song.

 

Do you feel that the watches are a representation of you and your music?
I think they really just represent all of my fears. Everything I draw is like airing my dirty laundry in public. Anyone who works for themselves always seems to find inspiration from things that they hate about themselves or what they’re afraid of. I don’t write a diary specifically because I’m terrified that I won’t have any other ideas.

 

What were the inspirations behind the designs?


All the elements to these designs have things that have existed for ages. I’d done 15 designs for Swatch and I came to the Venice Biennale with Swatch as a guest. Nothing here is for sale, it’s not like Frieze where everything is a s**t-show of wealth and it’s the most bloodsucking, depressing thing you can witness. It’s just one price tag after another, they put something up, they take something down. At the Bienalle it’s completely different, it’s political in a sense. It’s one of the few places that you can get art and you’re not looking at the price tag. It’s engaging conversation that’s to do with the aesthetics of the art. The only other place you get that is The British Museum. I came across all of this tribal stuff and thought maybe a way of dematerialising the idea of a watch was the idea of these tribal references and instead of doing something that’s just a copy of a copy. I mixed a lot of African patterns and aboriginal techniques. It all comes from stuff you’ve seen a million times before but it’s put together in a different way.

How was it working with the design team at Swatch?
Carlos the head designer gave me an incredible amount of freedom. He watches over everything but was surprised at just how much we do on our own and how far we go in delivering finished things, he’s not that used to it especially when he’s dealing with musicians rather than full-time designers. I think he was engaged by us because we did so much and went so far.

 

Who would you say is the Mika 4 Swatch girl?


The Swatch girl would be wearing something from a vintage shop, she’s got a pair of jeans on that she stole from her mum, but her mum got them from Gap when Gap was cool. The jeans are coupled with a top that she saved up for 9 weeks to go and buy from Celine and she’s wearing it with some awesome shoes. You can’t tell what’s cheap and what’s expensive and the only thing is that she looks great.

And the guy?

The guy is wearing a T-shirt and jeans and trainers that are kinda crap, but there’s something about him that looks good. He’s the one that everyone wants to take take out on a date and sleep with at the end of the night because he’s wearing a cool watch.

 The watches look really great! Are you happy with everything?


Yeah I think its great. I like how many layers there are in this project. The best way to describe it is that it’s well illustrated so I’m very flattered to be part of it.

 

What are your plans for the future?


I’m making a new record! I’d love to work with Swatch again. We’re designing far too much and it’s starting to freak me out a little bit. The album will be out next year. I’m the judge of The Voice in France and a judge on The X Factor in Italy too.

 

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