Fan1955 Posted December 10, 2017 Share Posted December 10, 2017 I agree Sabine x 1 Link to comment Share on other sites More sharing options...
Jaela Posted December 10, 2017 Share Posted December 10, 2017 34 minutes ago, Fan1955 said: From a practical point of view the packs of pens are probably already in production, the ad campaign planned etc. The packaging would have to be altered to state that a percentage of the proceeds are going to UNHCR. I do support a polite request and have signed/shared the petition on facebook (I manage to cope with social media despite my advanced years lol!) Yes, you're probably right on that, i thought of that too. But well, as the legendary Chris Martin once said: if you never try you'll never know! 😝 At this point i don't think it's going to happen anymore, but we gathered over 200 signatures, and it was great to see the fandom united for a good cause, so we surely did get something good out of it! 😄 1 Link to comment Share on other sites More sharing options...
Jaela Posted December 10, 2017 Share Posted December 10, 2017 36 minutes ago, Sabine64 said: but we use Twitter for many years and also are able to find accounts and can see where we are mocked. For this we are not too old Well congrats! 👏 1 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 12, 2017 Share Posted December 12, 2017 https://www.insights-x.com/wp-content/uploads/2017/10/Insights-X-2017-Innovation-report-EN.pdf To mark PILOT PEN’s centenary, well-known pop singer MIKA has redesigned the best-selling FriXion Ball, lending it a colourful new look. The refill with a high-grade stainlesssteel tip offers durability and plenty of resistance to pressure. The limited “MIKA”edition is available in six colours and only throughout 2018. In addition to the FriXion Ball, MIKA has also revamped the design of two other best-selling products: the FriXion Clicker and the G2-7. Textmarkers are great forhighlighting important facts and figures. 1 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 12, 2017 Share Posted December 12, 2017 On 2017/12/8 at 5:14 AM, mellody said: Thanks for this. It's a wholesaler, where shops can buy stationery. It says the pens can be delivered from February. Another German pdf http://shop.pbsdeutschland.de/pdf/pbsaktuell.pdf They say " available in March" 4 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 16, 2017 Share Posted December 16, 2017 Netherlands https://www.kroonleveranciers.nl/products.php 8 Link to comment Share on other sites More sharing options...
We-Are-Golden Posted December 16, 2017 Share Posted December 16, 2017 Ooooh that is good news 2 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 17, 2017 Share Posted December 17, 2017 PILOT ANTEPRIMA NOVITA 2018 Read and DL ( 20 pages ) https://www.bocchiosrl.it/ftp/cataloghi/PILOT ANTEPRIMA NOVITA/ Read and DL / Issuu.com ( 20 Mika pages ) https://issuu.com/0ckj/docs/pilot_anteprima_novita-mika 3 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 18, 2017 Share Posted December 18, 2017 Belgium Flash Magazine https://www.flashmagazine.be/coverstory/wereldster-mika-ontwerpt-pilot-pennen/ Wereldster Mika ontwerpt Pilot-pennen 29/11/2017 Niemand minder dan de ‘Grace Kelly’-zanger Mika ontwierp de verjaardagscollectie van Pilot. De gekende pennenfabrikant blaast in 2018 namelijk maar liefst 100 kaarsjes uit. En dat wordt gevierd met onder andere de ‘Pilot by Mika’-collectie. “Ik vind het fantastisch om de 100ste verjaardag van Pilot met de wereld te vieren en heb dan ook mijn uiterste best gedaan voor dit speciaal project”, aldus Mika. Het popidool liet zich voor deze reeks van zijn meest creatieve kant zien. Resultaat? Een kleurrijke, leuke en speciale Pilot-pennen collectie. Wij zijn alvast fan! Pilot by Mika Al 100 jaar staat Pilot voor kwaliteitspennen en schrijfplezier. Omdat je niet iedere dag 100 jaar wordt, besloot de alom bekende pennenfabrikant uit te pakken met de ‘Pilot by Mika’-collectie. Een reeks klassiekers in een nieuw jasje. En dat door popidool Mika. Hij is al van kinds af aan een heuse Pilot-fan en is dan ook erg trots om aan dit project mee te werken. En dat onder het motto: voor de 100ste verjaardag mag het al wat specialer zijn. “Ik heb enorm veel liefde gestoken in deze speciale samenwerking. Voor mij voelt het dan ook alsof de cirkel rond is. Ik beleef mijn kindertijd opnieuw met Pilot. En deze keer heb ik de pennen zelf ontworpen. Dat vind ik heel spannend” (Mika). De ‘Pilot by Mika’ collectie wordt in januari gelanceerd. Vanaf dan kan je de pennen kopen in een brede waaier aan winkels. Zo kan jij aan de start van het nieuwe jaar je favoriete designs in huis halen. Klassiekers in een nieuw jasje Pilot staat voor ‘happy writing’. Dat is plezier beleven aan schrijven, tekenen en kribbelen. En daarvoor ontwikkelde de fabrikant een pen voor ieders hand. Van klassieke balpennen tot vulpennen. Er is voor ieder wat wils. En het zijn de toppers uit deze verschillende categorieën die in de verjaardagscollectie onder handen werden genomen. Zo werd ten eerste de V5-collectie heruitgevonden. Deze vloeibare inkt roller maakt al sinds de jaren 80 deel uit van het Pilot-assortiment, en is nog steeds een bestseller. Daarnaast werden ook de G2-gelrollers voorzien van een leuk design. Deze exemplaren waren al ’s werelds best verkochte balpen. Ten slotte ontwierp Mika ook een feestelijke versie van de FriXion-pennen. Dit is Pilots best verkopende gamma. Dankzij de revolutionaire warmtegevoelige inkt kan je met deze pennen zo vaak als je wil van gedachten veranderen. Want de inkt is uitwisbaar en je kan er meteen weer over schrijven. Google translator Spoiler World star Mika designs Pilot pens 29/11/2017None other than the 'Grace Kelly' singer Mika designed the anniversary collection of Pilot. The known pen manufacturer blows out as many as 100 candles in 2018. And that is celebrated with, among other things, the 'Pilot by Mika' collection."I think it is fantastic to celebrate the 100th anniversary of Pilot with the world and I have done my very best for this special project", says Mika.The pop idol showed itself for this series from its most creative side. Result? A colorful, fun and special Pilot pens collection. We are already a fan!Pilot by MikaFor 100 years, Pilot has stood for quality pens and writing fun. Because you do not become 100 years old every day, the well-known pen manufacturer decided to unpack with the 'Pilot by Mika' collection. A series of classics in a new jacket. And that by pop idol Mika. He has been a real Pilot fan since childhood and is therefore very proud to work on this project. And that under the motto: for the 100th birthday it may be more special. "I have put a lot of love into this special collaboration. For me it feels like the circle is round. I experience my childhood again with Pilot. And this time I designed the pens myself. I find that very exciting "(Mika).The 'Pilot by Mika' collection will be launched in January. From then on you can buy the pens in a wide range of shops. This way you can pick up your favorite designs at home at the start of the new year.Classics in a new jacketPilot stands for 'happy writing'. That is to enjoy writing, drawing and wrangling. And for that the manufacturer developed a pen for everyone's hand. From classic ballpoint pens to fountain pens. There is something for everyone. And it is the toppers from these different categories that were taken care of in the anniversary collection.Thus, firstly, the V5 collection was reinvented. This liquid ink roller has been part of the Pilot range since the 1980s, and is still a bestseller. In addition, the G2 gel rollers were also provided with a nice design. These copies were already the world's best-selling ballpoint pen. Finally, Mika also designed a festive version of the FriXion pens. This is Pilots best selling range. Thanks to the revolutionary heat-sensitive ink, you can change your mind with these pens as often as you like. Because the ink is erasable and you can immediately write about it again. 4 1 Link to comment Share on other sites More sharing options...
ytane54830 Posted December 18, 2017 Share Posted December 18, 2017 (edited) super nouvelle , moi et mon fils Clement 9 ans et demi (hyper Fan de Mika lui aussi ) avons hâte de les trouver en vente dès leur sortie , LOL quand je vais en magasin ,mon fils a "deja le reflexe " d'aller voir en rayon si ils y sont hi hi hi j'adore Pour la toute 1ere fois j'ai pu emmener mon fils decouvrir le tournage de THE VOICE ce jeudi 14 decembre avec 6h de route (pareil au retour on etait KO dur dur l'ecole apres le pauvre ) pour voir Mika , on l'a vu beaucoup trop vite à la sortie mais GRAND HELAS pas eu le temps qu'il ait eu un autographe de Mika ou une petite photo pour lui (trop de monde le poussait le pauvre il etait deçu du coup ) Du coup je lui ai dit qu'il lui ecrira une petite lettre à Mika pour lui demander une petite photo dedicacée mais le soucis je ne sais pas à quelle adresse mon fils Clement 9 ans peut lui envoyer un courrier Est ce quelqu'un pourrait nous aider pour les coordonnées ou envoyer la lettre de mon fils ?? helpp Merci par avance Cordialement, Nathalie MICHELER 44 ans et Clement HUEBER--MICHELER 9 ans et demi Supers Fans de Mika <3 https://www.facebook.com/nathaliemicheler https://twitter.com/ytane54830 https://www.instagram.com/nathalie.micheler/ Edited December 18, 2017 by ytane54830 Link to comment Share on other sites More sharing options...
Sabine64 Posted December 18, 2017 Share Posted December 18, 2017 1 hour ago, ytane54830 said: super nouvelle , moi et mon fils Clement 9 ans et demi (hyper Fan de Mika lui aussi ) avons hâte de les trouver en vente dès leur sortie , LOL quand je vais en magasin ,mon fils a "deja le reflexe " d'aller voir en rayon si ils y sont hi hi hi j'adore Pour la toute 1ere fois j'ai pu emmener mon fils decouvrir le tournage de THE VOICE ce jeudi 14 decembre avec 6h de route (pareil au retour on etait KO dur dur l'ecole apres le pauvre ) pour voir Mika , on l'a vu beaucoup trop vite à la sortie mais GRAND HELAS pas eu le temps qu'il ait eu un autographe de Mika ou une petite photo pour lui (trop de monde le poussait le pauvre il etait deçu du coup ) Du coup je lui ai dit qu'il lui ecrira une petite lettre à Mika pour lui demander une petite photo dedicacée mais le soucis je ne sais pas à quelle adresse mon fils Clement 9 ans peut lui envoyer un courrier Est ce quelqu'un pourrait nous aider pour les coordonnées ou envoyer la lettre de mon fils ?? helpp Merci par avance Cordialement, Nathalie MICHELER 44 ans et Clement HUEBER--MICHELER 9 ans et demi Supers Fans de Mika <3 https://www.facebook.com/nathaliemicheler https://twitter.com/ytane54830 https://www.instagram.com/nathalie.micheler/ Welcome to MFC Nathalie. You can write to this adress but I don´t know if they will send out autographs MIKA c/o Machine Managment Studio 16 London Fields Studios 11 - 17 Exmouth Place London E8 3RW UK 2 Link to comment Share on other sites More sharing options...
dreams Posted December 18, 2017 Share Posted December 18, 2017 Does anyone know in which countries they will be available? 1 1 Link to comment Share on other sites More sharing options...
ytane54830 Posted December 18, 2017 Share Posted December 18, 2017 38 minutes ago, Sabine64 said: Welcome to MFC Nathalie. You can write to this adress but I don´t know if they will send out autographs MIKA c/o Machine Managment Studio 16 London Fields Studios 11 - 17 Exmouth Place London E8 3RW UK Bonjour , Merci infiniment pour votre grand coeur <3 je viens de lui lire a Clement votre message , il en est super content il a hâte de lui ecrire sa lettre , encore mille mercis vous faites un heureux et sa maman aussi <3 nathalie micheler et son fils Clement <3 2 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 18, 2017 Share Posted December 18, 2017 2 hours ago, dreams said: Does anyone know in which countries they will be available? at least, in Italy, Belgium, Germany, Netherland and France. 3 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 19, 2017 Share Posted December 19, 2017 CartoLab.it https://ingrosso.cartolab.it/index.php?route=product/search&search=mika PILOT DISPLAY 60 FRIXION BALL 0.7 PILOT DISPLAY 60 FRIXION BALL CLICKER 0,7 PILOT DISPLAY G-2 0,7 MIKA LIMITED EDITION 48 PEZZI PILOT DISPLAY HI-TECPOINT V5 MIKA LIMITED EDITION 48 PEZZI 1 1 Link to comment Share on other sites More sharing options...
HeavenlyAthena Posted December 19, 2017 Share Posted December 19, 2017 Do you guys know when it Will come out? Or has it already? I live in sweden and i really hope i can buy them! 😭❤️ Link to comment Share on other sites More sharing options...
dcdeb Posted December 19, 2017 Share Posted December 19, 2017 1 hour ago, HeavenlyAthena said: Do you guys know when it Will come out? Or has it already? I live in sweden and i really hope i can buy them! 😭❤️ The pens are due to be officially announced in January and will be available for sale then. I'm not sure where they will be sold, but I'm pretty sure that we'll have some to giveaway for our competitions, so stay tuned ! 8 8 Link to comment Share on other sites More sharing options...
We-Are-Golden Posted December 19, 2017 Share Posted December 19, 2017 Oh right, the competitions start soon! So excited for that 1 Link to comment Share on other sites More sharing options...
ducamp Posted December 19, 2017 Share Posted December 19, 2017 4 hours ago, dcdeb said: The pens are due to be officially announced in January and will be available for sale then. I'm not sure where they will be sold, but I'm pretty sure that we'll have some to giveaway for our competitions, so stay tuned ! ok merci on reste sur MFC 1 Link to comment Share on other sites More sharing options...
NaoMika Posted December 22, 2017 Author Share Posted December 22, 2017 (edited) OPI https://www.opi.net/ Vendor Profile: Pilot Editorial, 22 December 2017 https://www.opi.net/issues/2018/decemberjanuary-20172018/features-decemberjanuary-20172018/vendor-profile-pilot Celebrating with a splash – and a celebrity OPI speaks to Ken Schoellhammer, European Brand Manager at Pilot Corporation of Europe about how the company is marking its anniversary in 2018 OPI: 100 years in business is a very special occasion. How are you planning to celebrate the event in Europe specifically in 2018? Ken Schoellhammer: It is indeed a very special occasion for our company. Marketing-wise, it is a great opportunity for an outstanding campaign. Awareness of the Pilot brand is generally good already in Europe, although it needs boosting in some countries. One of our key priorities was to use this anniversary opportunity to highlight Pilot’s leading products. Of course we want to throw a big party to celebrate, but the aim of the party is also to raise our brand and product profile in the minds of our distributors as well as consumers. We wanted to come up with something very special and unique for this 100th anniversary. Typically, you would launch a new range of products that embodies the special occasion. This would then be followed up with top-notch advertising material, a dedicated website, plenty of brand content, etc. But we felt there was still something missing, a kind of special ‘wow’ factor that would make the campaign really stand out and be seen. Because, let’s face it: in our particular sector we don’t have the financial resources of industries such as automotive or high-tech. Pilot is probably the writing instruments’ brand that invests the most in media and advertising, but our share of voice still remains tiny in the universe of advertisers. OPI: So how can you be more visible with a limited budget – what did you come up with? KS: We explored the concept of a celebrity endorsement. This type of campaign can build brand equity and awareness. You have to be careful though as there can be pitfalls. It could be the celebrity overshadowing the brand, so even if the ad recall is good but brand attribution weak, the campaign overall cannot be considered a success. When we started on this path, we set ourselves a list of objective criteria: the international character of the celebrity, because the playground for this particular campaign is Europe; his/her cross-generational appeal; and perhaps most importantly how he/she resonates with the type of product we manufacture. As a marketer, I see myself as a constant gardener – my approach is perennial and I’m not looking for one-shots that provoke a big spike in noise and activity that cannot be sustained over time. My belief is that there has to be a connection at a deeper level. Obviously, Nike and Michael Jordan come to mind as the most successful endorsement ever, but very often it is about piggy-backing on a famous celebrity just because he/she is famous. Mika, the celebrity we chose to partner with and who accepted our proposal, ticked many of our criteria boxes. He is best known as a singer obviously. But first and foremost, he is an artist. An artist who has chosen music as his preferred way of expressing a unique worldview. But that’s not it. His tailor-made, unique outfits he wears on stage – the design of which he is very much involved in – and past collaborations with Coca Cola and Swatch designing limited-edition products all show that he has expressed his creative side outside of the music industry. He has had tremendous success as a TV personality and has appeared on The Voice in France and The X-Factor in the UK. In September 2017, Mika won the prestigious Rose d’Or international television award for best entertainment programme for his variety show Stasera Casa Mika in Italy. All of this speaks volumes about his creative mind. Pilot Corporation of Europe, meanwhile, began work on its communication platform #happywriting in 2014. This ongoing campaign celebrates the emotional aspects of physically holding a writing instrument and explores issues such as creativity, self-expression, relaxation, learning and connecting with others. Mika, as part of our anniversary campaign and with #happywriting in mind, was thrilled to have the opportunity to redecorate a number of pens that have been a part of his life since childhood. Overall, we felt there was a real fit and a real connection between Pilot, its products and Mika. OPI: Tell me a bit more about these limited editions that Mika created with you? KS: The limited editions by Mika encompass the four bestselling ranges of the Pilot rollerball family, each in six colours: G2, V5, FriXion Ball and Clicker. That’s 24 designs overall. These will be on the market only during Pilot’s 2018 anniversary year. The idea is that Mika’s world is reflected on each of these 24 pens – colourful, weird, fun, unique, full of energy and life. The 24 writing instruments form an eclectic mix and are based on a number of themes: pop culture, Pilot’s maritime origins and candy stores. Another inspiration came from the popularity of collectable cards, so each of the four ranges is like a family of unique pens that consumers can collect and enjoy together. Apart from these limited editions that represent the core of our anniversary campaign, we’re supplementing and underpinning this with a whole range of marketing and advertising collateral. This includes an exciting new television commercial directed by the very talented Lukas Zanotto and production company TroubleMakers; a dedicated website, and of course a whole array of POS for the mass market, retailers, superstores, etc. Overall, I’m confident that we have covered all bases. OPI: What has been the reaction from your distribution partners? KS: Reactions from our distribution partners across Europe have been excellent. In those countries where Mika is best known, such as southern Europe or the UK, the response has been particularly enthusiastic. But even in nations like Germany where Mika doesn’t enjoy the same celebrity status, reactions have been very positive because of the sheer attraction, energy and momentum of the limited editions as well as the marketing assets and tools that we have produced. Everyone has been complimentary about our 100th anniversary and how we’ve chosen to celebrate it in our own unique style. On a more pragmatic note, I believe there’s a real sense among our partners that the whole campaign has enough gravitas and attraction to actually increase sales – and that is, very bluntly-speaking, what ultimately matters the most to them! OPI: Your celebration year is obviously only just kicking off, but what is your view now – almost in hindsight – on collaboration with non-industry personalities and celebrities? KS: I believe that collaboration with external talent is definitely something we should be looking at again in the future. It’s positive to expose our company to new energies, inspiration and influences from outside our industry. I will never forget my favourite-ever brand campaign of Absolut Vodka which started with the successful collaboration of musicians and artists – including Andy Warhol – in New York in the 1980s. The collaboration with artists fits in well with Pilot’s ethos and what we do, and it can be a very powerful combination. We also, for example, began work with artists for the Pilot Pintor, our new paint marker range in 2017, producing videos of their creations. Edited January 4, 2018 by NaoMika Added attached image 12 2 Link to comment Share on other sites More sharing options...
mamiam Posted December 23, 2017 Share Posted December 23, 2017 Thanks a lot NaoMika, for sharing this interview! It made me very happy and proud, to read why Pilot chose MIKA! I hope I'll be able to buy at least some of these Pilot pens, and add it to my other MIKA treasures... Merry Christmas everybody - all over the world! Love, love me 7 Link to comment Share on other sites More sharing options...
tiibet Posted December 23, 2017 Share Posted December 23, 2017 Thanks for posting the article, such nice words and a good description of Mika 3 Link to comment Share on other sites More sharing options...
crazyaboutmika Posted December 26, 2017 Share Posted December 26, 2017 On 12/18/2017 at 3:25 PM, dreams said: Does anyone know in which countries they will be available? All over Europe. 1 Link to comment Share on other sites More sharing options...
crazyaboutmika Posted December 26, 2017 Share Posted December 26, 2017 (edited) Hi Auchan supermarkets will have the friction ones on sale starting January 3rd with a 50% discount if you have Auchan card (which is free) but that only applies in France and if you have Auchan supermarket close to where you live. I'm glad they'll be sold in supermarkets so easier to find than other Mika designed objects Scroll down to see them please http://anti-crise.fr/les-catalogues/auchan/catalogue-auchan-du-3-au-9-janvier-2018/#page0 Edited December 26, 2017 by crazyaboutmika 2 1 Link to comment Share on other sites More sharing options...
Kumazzz Posted December 26, 2017 Share Posted December 26, 2017 54 minutes ago, crazyaboutmika said: Hi Auchan supermarkets will have the friction ones on sale starting January 3rd with a 50% discount if you have Auchan card (which is free) but that only applies in France and if you have Auchan supermarket close to where you live. I'm glad they'll be sold in supermarkets so easier to find than other Mika designed objects Scroll down to see them please http://anti-crise.fr/les-catalogues/auchan/catalogue-auchan-du-3-au-9-janvier-2018/#page0 Thanks a lot for posting the link !!! on page 55. http://anti-crise.fr/les-catalogues/auchan/catalogue-auchan-du-3-au-9-janvier-2018/#page54 2 Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now