The way it worked for me...
When I inserted the CD, itunes opened and displayed the tracks. I Quit itunes. On the desktop I found an icon that looks a bit like the CD cover. When I clicked on that (mac os x) it opened Safari and took me to a registration page. After registering, it prompted me to make sure the CD was in the drive. When I clicked OK, it "verified" the CD, then took me to an "Audio & Video" page (still on Safari). This page had four files that could be streamed (2 videos and 2 acoustic tracks). When I clicked Play, WMP opened and played them. (There was a note in the txt file that warned that you may need to quit other players and apps).