NaoMika

YouTube PILOT PEN CELEBRATES 100 YEARS, WITH MIKA Pilot Pen UK In 2018, Pilot celebrates its 100th anniversary as one of the Worlds’ leading writing instrument brands. For the Japanese company, it has been a 100 year long success story marked with industry-changing innovations and international expansion. To celebrate this milestone and welcome the next 100 years in a fitting style, Pilot and popstar Mika have decided to join together to celebrate in a suitably creative, colourful, and fun way. Pilot asked Mika to redesign three of their most iconic and best-selling ranges, to create a collectable “Pilot by Mika” range of limited edition pens! The Limited Edition pens are available now and consist of an eclectic mixture of colourful, weird, playful barrel designs inspired from pop culture themes, Pilots’ maritime origins (founders were sailors), and candy stores!

twitter @PilotPenUK PILOT PEN CELEBRATES 100 YEARS, WITH A MIKA: https://t.co/8pXc157s6w via @YouTube

Pilot - 100th anniversary - FriXion TV commercial PILOT Pen Europe

Pilot - 100th anniversary - TV commercial PILOT Pen Europe Pilot is celebrating its 100th anniversary in 2018! Discover the most colourful and fun anniversary you’ve ever seen... …with a very inspired special guest! #Pilot100years #PilotbyMika

OPI https://www.opi.net/ Vendor Profile: Pilot Editorial, 22 December 2017 https://www.opi.net/issues/2018/decemberjanuary-20172018/features-decemberjanuary-20172018/vendor-profile-pilot Celebrating with a splash – and a celebrity OPI speaks to Ken Schoellhammer, European Brand Manager at Pilot Corporation of Europe about how the company is marking its anniversary in 2018 OPI: 100 years in business is a very special occasion. How are you planning to celebrate the event in Europe specifically in 2018? Ken Schoellhammer: It is indeed a very special occasion for our company. Marketing-wise, it is a great opportunity for an outstanding campaign. Awareness of the Pilot brand is generally good already in Europe, although it needs boosting in some countries. One of our key priorities was to use this anniversary opportunity to highlight Pilot’s leading products. Of course we want to throw a big party to celebrate, but the aim of the party is also to raise our brand and product profile in the minds of our distributors as well as consumers. We wanted to come up with something very special and unique for this 100th anniversary. Typically, you would launch a new range of products that embodies the special occasion. This would then be followed up with top-notch advertising material, a dedicated website, plenty of brand content, etc. But we felt there was still something missing, a kind of special ‘wow’ factor that would make the campaign really stand out and be seen. Because, let’s face it: in our particular sector we don’t have the financial resources of industries such as automotive or high-tech. Pilot is probably the writing instruments’ brand that invests the most in media and advertising, but our share of voice still remains tiny in the universe of advertisers. OPI: So how can you be more visible with a limited budget – what did you come up with? KS: We explored the concept of a celebrity endorsement. This type of campaign can build brand equity and awareness. You have to be careful though as there can be pitfalls. It could be the celebrity overshadowing the brand, so even if the ad recall is good but brand attribution weak, the campaign overall cannot be considered a success. When we started on this path, we set ourselves a list of objective criteria: the international character of the celebrity, because the playground for this particular campaign is Europe; his/her cross-generational appeal; and perhaps most importantly how he/she resonates with the type of product we manufacture. As a marketer, I see myself as a constant gardener – my approach is perennial and I’m not looking for one-shots that provoke a big spike in noise and activity that cannot be sustained over time. My belief is that there has to be a connection at a deeper level. Obviously, Nike and Michael Jordan come to mind as the most successful endorsement ever, but very often it is about piggy-backing on a famous celebrity just because he/she is famous. Mika, the celebrity we chose to partner with and who accepted our proposal, ticked many of our criteria boxes. He is best known as a singer obviously. But first and foremost, he is an artist. An artist who has chosen music as his preferred way of expressing a unique worldview. But that’s not it. His tailor-made, unique outfits he wears on stage – the design of which he is very much involved in – and past collaborations with Coca Cola and Swatch designing limited-edition products all show that he has expressed his creative side outside of the music industry. He has had tremendous success as a TV personality and has appeared on The Voice in France and The X-Factor in the UK. In September 2017, Mika won the prestigious Rose d’Or international television award for best entertainment programme for his variety show Stasera Casa Mika in Italy. All of this speaks volumes about his creative mind. Pilot Corporation of Europe, meanwhile, began work on its communication platform #happywriting in 2014. This ongoing campaign celebrates the emotional aspects of physically holding a writing instrument and explores issues such as creativity, self-expression, relaxation, learning and connecting with others. Mika, as part of our anniversary campaign and with #happywriting in mind, was thrilled to have the opportunity to redecorate a number of pens that have been a part of his life since childhood. Overall, we felt there was a real fit and a real connection between Pilot, its products and Mika. OPI: Tell me a bit more about these limited editions that Mika created with you? KS: The limited editions by Mika encompass the four bestselling ranges of the Pilot rollerball family, each in six colours: G2, V5, FriXion Ball and Clicker. That’s 24 designs overall. These will be on the market only during Pilot’s 2018 anniversary year. The idea is that Mika’s world is reflected on each of these 24 pens – colourful, weird, fun, unique, full of energy and life. The 24 writing instruments form an eclectic mix and are based on a number of themes: pop culture, Pilot’s maritime origins and candy stores. Another inspiration came from the popularity of collectable cards, so each of the four ranges is like a family of unique pens that consumers can collect and enjoy together. Apart from these limited editions that represent the core of our anniversary campaign, we’re supplementing and underpinning this with a whole range of marketing and advertising collateral. This includes an exciting new television commercial directed by the very talented Lukas Zanotto and production company TroubleMakers; a dedicated website, and of course a whole array of POS for the mass market, retailers, superstores, etc. Overall, I’m confident that we have covered all bases. OPI: What has been the reaction from your distribution partners? KS: Reactions from our distribution partners across Europe have been excellent. In those countries where Mika is best known, such as southern Europe or the UK, the response has been particularly enthusiastic. But even in nations like Germany where Mika doesn’t enjoy the same celebrity status, reactions have been very positive because of the sheer attraction, energy and momentum of the limited editions as well as the marketing assets and tools that we have produced. Everyone has been complimentary about our 100th anniversary and how we’ve chosen to celebrate it in our own unique style. On a more pragmatic note, I believe there’s a real sense among our partners that the whole campaign has enough gravitas and attraction to actually increase sales – and that is, very bluntly-speaking, what ultimately matters the most to them! OPI: Your celebration year is obviously only just kicking off, but what is your view now – almost in hindsight – on collaboration with non-industry personalities and celebrities? KS: I believe that collaboration with external talent is definitely something we should be looking at again in the future. It’s positive to expose our company to new energies, inspiration and influences from outside our industry. I will never forget my favourite-ever brand campaign of Absolut Vodka which started with the successful collaboration of musicians and artists – including Andy Warhol – in New York in the 1980s. The collaboration with artists fits in well with Pilot’s ethos and what we do, and it can be a very powerful combination. We also, for example, began work with artists for the Pilot Pintor, our new paint marker range in 2017, producing videos of their creations.

From an article about Big buyer（the international Trade Show for Stationary) Milano Licensing Day https://www.milanolicensingday.it REPORTAGE BIG BUYER: TREND E NOVITÀ DAL MONDO DELLA CARTOLERIA https://www.milanolicensingday.it/2017/11/28/reportage-big-buyer-trend-e-novita-dal-mondo-della-cartoleria/ C’è spazio anche per le collaborazioni. Sarà presentata ufficialmente a gennaio 2018, infatti, la limited edition Pilot con Mika. Per festeggiare il 100° anniversario la casa madre giapponese ha esteso una collaborazione con il cantante. Mika firma il nuovo look di 4 tipologie diverse di penne al suono di #happywriting.

Here's another clip from R101 Mika ai microfoni di R101 intervistato da Davide Lentini. http://www.video.mediaset.it/video/r101/clip/mika-ospite-a-r101_778626.html

Facebook UDI - Unione Donne in Italia https://m.facebook.com/story.php?story_fbid=1592249714169821&id=472830709445066&__tn__=*s*s-R

Hi, Silver This press release by LINES ,which was given the 1st prize last year, tells the outline about this award in English.　 https://fatergroup.com/ww/news/press-releases/lines-awarded-1st-prize-immagini-amiche-promoted-udi The award, inspired by the resolution of the European Parliament voted on September 3, 2008, on how marketing and advertising affect equality between women and men, is intended to counter the tendency of television and advertising to abuse of the image of women up to offending their dignity, and to encourage a type of communication that, beyond stereotypes, conveys positive creative messages. NaoMika☆

http://www.premioimmaginiamiche.it I finalisti della settima edizione del Premio Immagini amiche Roma, 15 novembre 2017 - La Giuria ringrazia le scuole per i tantissimi lavori meritevoli inviati. I progetti selezionati come finalisti sono il libro "Io Voto! - Una storia per immagini" della III B del Liceo Artistico Dosso Dossi e della IV T del Liceo Roiti, gli elaborati sul tema dell'immagine femminile nella pubblicità della V D Grafica del Liceo Artistico Dosso Dossi, il lavoro su Alfonsina St5rada della III D della Scuola Salimbene, il corso di ricerca "Questioni di Genere" delle II B, II C, III B e III C della Scuola Primaria Renazzo, e il video Prossima Fermata Stereotipi del Liceo Roiti. Roma, 9 novembre 2017 - Ringo, Tampax, Indesit per la categoria pubblicità in Tv; la pagina facebook ufficiale di Bebe Vio, la campagna Mom’s don’t Quit e la campagna Microsoft MakeWhatsNext: cambia le carte in tavola per la categoria web; Stasera Casa Mika, Candice Renoir e Di padre in figlia per i programmi televisivi. Questi i finalisti della VII edizione del Premio immagini Amiche, promosso dall’Unione Donne in Italia (UDI) ispirato alla risoluzione del Parlamento Europeo, votata il 3 settembre 2008 e relativa all’impatto del marketing e della pubblicità sulla parità fra donne e uomini, con l’obiettivo di valorizzare una comunicazione che, al di là degli stereotipi, veicoli messaggi creativi positivi. La scelta dei finalisti è stata emessa dalla Giuria di Qualità, presieduta dalla giornalista e scrittrice Daniela Brancati e da Vittoria Tola per UDI nazionale, in base alle segnalazioni arrivate attraverso il sito . Questa VII edizione, patrocinata dal Miur, ha visto la più alta partecipazione mai registrata dal Premio: oltre una quarantina le scuole che hanno inviato segnalazioni ed elaborati in modo omogeneo sia come copertura – dalle scuole primarie agli istituti superiori-, sia come provenienza da tutta Italia, comprese piccole frazioni. Un premio speciale sarà infatti dedicato alla scuola che si è che si è particolarmente distinta per lavori volti al rispetto dell’immagine femminile. Una ulteriore menzione speciale fuori concorso sarà attribuita a #MettiamoceloInTesta, la campagna di sensibilizzazione finalizzata alla raccolta fondi per l’accesso all’istruzione di bambini e bambine rifugiati, presentata da UNHCR. I vincitori si sveleranno alla Cerimonia di premiazione si terrà al Teatro Comunale “C. Abbado” di Ferrara il 20 novembre 2017, dalle ore 10.00. L’iniziativa è promossa da UDI e patrocinata dalla Presidenza del Parlamento Europeo, dal Dipartimento Pari Opportunità della Presidenza del Consiglio dei Ministri, dalla Camera dei Deputati, dal Ministero dell’Istruzione, dell’Università e della Ricerca, dal Comune di Ferrara, da Federpubblicità. Media partner Telestense. terne finalisti.docx

Facebook RaiRadio2 https://m.facebook.com/story.php?story_fbid=1727793053899061&id=253403354671379&__tn__=C-R Promo video (0:25)　new ver. 23176404_133440830650463_3270752221653893120_n.mp4

By now, I can only find French articles... maybe only available in France on 1st Jan 2018. Yes, it could be one of the most useful / affordable MIKA item for us. By the way, Pilot is Japanese pen manufacturer based in Tokyo, Japan. JFYI https://en.wikipedia.org/wiki/Pilot_(pen_company) aboutus.pdf

Another article from Points de Vente Pilot; 100 ans de #HappyWriting Catherine Batteux 93 words 6 November 2017 Pour ses 100 ans, Pilot confie à Mika le design de ses produits stars. Réputé pour sa pop colorée, l'artiste a revisité les gammes de rollers dans l'esprit #HappyWriting. L'édition limitée met à l'honneur quelques éléments clés de l'histoire de la marque et l'esprit joyeux que traduisent ses codes actuels. Le tout pour valoriser les plaisirs de l'écriture. Le G2, le V5, le FriXion Ball et le Clicker ont ainsi été revisités. Soit 24 stylos à collectionner !

This is NOT an official company's release. An article from http://www.papetierdefrance.com/ So, we should wait and see. pilot célèbre ses 100 ans avec mika http://www.papetierdefrance.com/news/pilot_celebre_ses_100_ans_avec_mika-5745.aspx Pour célébrer son centenaire, la marque japonaise d’instruments d’écriture a demandé au chanteur Mika de revisiter ses produits stars. Dès le 1er janvier 2018, les consommateurs pourront découvrir des V5, G2 et Frixion au design coloré, dans le style « rétro-pop » de l’artiste. Il existe six motifs pour chaque modèle. Ce nouvel ambassadeur apporte avec lui un univers joyeux, qui sera décliné sur les outils PLV de la collection.Des innovations accessibles Depuis son lancement en 1918, la maison Pilot a su s’imposer comme leader mondial de l’instrument d’écriture. La marque a suscité la fidélité des consommateurs grâce à des produits pensés pour eux, innovants et accessibles. Pour incarner cet esprit créatif, trois stylos emblématiques ont été choisis : le V5, premier roller à encre liquide ; le G2, le roller à encre gel le plus vendu au monde ; le roller thermosensible FriXion, qui a fêté ses 10 ans en 2017. Cette édition limitée à l’année 2018 sera relayée dans des campagnes publicitaires télévisées, en particulier au moment de la rentrée des classes. De nombreuses opérations devraient également être organisées sur les réseaux sociaux et en magasins.

RTL Replay: Mika on RTL 102.5 guest on The Flight http://www.rtl.it/multimedia/video/Event/28158/MikaonRTL102.5guestonTheFlight/?custom=true&width=720&height=405 News http://www.rtl.it/notizie/articoli/mika-nella-mia-casa-storie-umane-e-viaggi/ Mika: "Nella mia casa storie umane e viaggi" Da questa sera in prima serata su Rai Due con al fianco Luciana Littizzetto Mika aprirà nuovamente le porte della sua casa speciale a partire da questa sera alle 21.20 su Rai2, per quattro prime serate del suo One Man Show "Stasera CasaMika" con al fianco Luciana Littizzetto. "Seguo sempre la paura delle cose nuove: quando sono un po'scomodo vuol dire che la direzione è giusta", ha detto l'artista. Le nuove puntate ospiteranno anche una fiction in pillole in cui Mika tornerà indietro al 1967. Il viaggio in Italia passa invece tra incontri con pastori sardi o cantanti d'opera e il suo taxi a spasso per Napoli, Firenze, Milano e Bari: "Non volevo solo andare in gondola per far ridere due minuti, ma parlare con le persone, e portare qualcosa in studio da trasformare in gesto o canzone". Tra gli ospiti della prima puntata Dita Von Teese, Luca Argentero, Elisa e Rita Pavone. E' prevista anche la straordinaria partecipazione di Gregory, attore teatrale inglese, amico di infanzia di Mika. Melachi e Amira, le due amatissime golden retriever dello showman, saranno spettatrici privilegiate delle serate, comodamente adagiate sul divano di casa. Ogni puntata sarà aperta da "It’s My House", l'inedito scritto e composto da Mika con Jonathan Quarmby e FionaBevan appositamente per lo show. Ne è appena stato pubblicato il singolo digitale, già tra i più scaricati online, mentre un nuovo album di Mika è previsto per il prossimo anno. Nel corso delle quattro serate non mancheranno le altre hit di Mika e le interpretazioni di grandi successi della storia della canzone italiana e internazionale.

Audio Replay Rai Radio2 La musica di casa Mika su Radio2 del 30/10/2017 http://www.radio2.rai.it/dl/portaleRadio/media/ContentItem-a0ea84ee-5fe2-44f2-a18e-a7d66e276b31.html# http://www.radio2.rai.it/dl/RaiTV/programmi/media/ContentItem-a0ea84ee-5fe2-44f2-a18e-a7d66e276b31-popup.html

RadioCorriere Tv Online Edition http://www.radiocorrieretv.rai.it/sfogliabile/117572/19019/index.html PDF file http://www.ufficiostampa.rai.it/dl/doc/1509357649485_RDTV n43_download.pdf 1509357649485_RDTV n43_download.pdf

Rai Ufficio Stampa http://www.ufficiostampa.rai.it/dl/UfficioStampa/Articoli/LA-MUSICA-DI-CASAMIKA-64cb0c36-1738-495e-8951-ba592e653623.html RAI RADIO2: LA MUSICA DI CASAMIKA Quattro appuntamenti speciali con Mika e Silvia Boschero 30/10/2017 - 17:00 ‘Stasera CasaMika’, che Rai2 proporrà in prima serata a partire da martedì 31 ottobre, è anche su Radio2 con ‘La musica di CasaMika’: da lunedì 30 ottobre infatti, ogni lunedì, per quattro settimane, alle 17, su Rai Radio2, parte il nuovo speciale dedicato a tutta la musica, le ispirazioni, i percorsi che hanno reso Mika la brillante popstar che è oggi. Condotto insieme a Silvia Boschero, giornalista e voce ormai storica di Radio Rai, ‘La Musica di CasaMika’ è un viaggio attraverso 4 puntate fatte dei suoi aneddoti più esilaranti, ma anche di profonde riflessioni su tematiche a lui care: la guerra, le migrazioni, la diversità. Il tutto a ritmo di musica senza confini, dal pop alla lirica, prima passione della sua adolescenza. Nel corso del programma, interverranno al telefono anche 4 donne della musica italiana: Malika Ayane, Loredana Bertè, Giorgia e Ornella Vanoni. Se in tv Mika vi apre le porte della sua casa molto speciale, in radio vi fa viaggiare con la fantasia. ‘La musica di CasaMika’ è anche in streaming su radio2.rai.it, sulla App di Radio Rai e con contenuti speciali su facebook, Instragram e twitter, Radio2.

RaiRadio2 http://www.rai.tv/dl/portaleRadio/Programmi/Page-ce0a5c47-5ca2-4e8f-9bda-86b0328fecd7.html?section=Main Promo VIDEO (2 version) http://www.rai.tv/dl/portaleRadio/media/ContentItem-c5910fd3-5543-465d-b5cb-27d910be1649.html http://www.rai.tv/dl/portaleRadio/media/ContentItem-692166df-dad7-4e8c-a799-dd66e8b18b91.html Il programma La musica di CasaMika’: da lunedì 30 ottobre, ogni lunedì alle 17, su Rai Radio2, parte il nuovo speciale dedicato a tutta la musica, le ispirazioni, i percorsi che hanno reso Mika la brillante popstar che è oggi. Condotto insieme a Silvia Boschero, giornalista e voce ormai storica di Radio Rai, ‘La Musica di CasaMika’ è un viaggio attraverso 4 puntate fatte dei suoi aneddoti più esilaranti, ma anche di profonde riflessioni su tematiche a lui care: la guerra, le migrazioni, la diversità. Il tutto a ritmo di musica senza confini, dal pop alla lirica, prima passione della sua adolescenza. Nel corso del programma, interverranno al telefono anche 4 donne della musica italiana: Malika Ayane, Loredana Bertè, Giorgia e Ornella Vanoni. Se in tv Mika vi apre le porte della sua casa molto speciale, in radio vi fa viaggiare con la fantasia.

Raiplay Stasera CasaMika Backstage di Mika in taxi http://www.raiplay.it/raiplay/video/2017/10/Backstage-di-Mika-in-taxi--d58950da-d677-4829-ab64-c54eb9be1fcc.html

From timetable of 30th Oct.　 Rai Radio2 http://www.radio2.rai.it/dl/portaleRadio/PublishingBlock-e2bdb2cb-5993-4a69-af5d-e9e8365a62de.html

MIKA will show up at press conference as a speaker. 27/10/2017 - 12:00 Studio 2000 Via Mecenate, 76/18 - Milano Rai Ufficio Stampa http://www.ufficiostampa.rai.it/dl/UfficioStampa/Articoli/Stasera-CasaMika-8b07e48c-5f0c-462b-ba4a-8018a1b756ca.html Venerdì 27 ottobre ore 12.00 c/o Studio 2000 Via Mecenate, 76/18 - Milano Conferenza stampa per la presentazione della nuova edizione dello show evento di Rai2 Stasera CasaMika Un format originale di Mika, Ivan Cotroneo, Tiziana Martinengo e Giulio Mazzoleni Prodotto da Rai2 in collaborazione con Ballandi Multimedia Scritto con Martino Clericetti, Francesco d’Ambrosio e Carlo G Gabardini Direttore musicale Valeriano Chiaravalle Regia di Sergio Colabona Mika, la star internazionale della musica, ritorna con il suo One Man Show, in quattro puntate speciali. In occasione di questa conferenza, Mika aprirà le porte della sua casa magica agli ospiti della stampa, per un’anteprima delle sorprese e delle atmosfere del suo show. Interverranno: Pietro Gaffuri – Direttore CPTV Milano Andrea Fabiano – Direttore Rai2 Ilaria Dallatana Luciana Littizzetto Mika In onda su Rai2 da martedì 31 ottobre ore 21.20

The X Factor - Judges' Houses press pack http://www.itv.com/presscentre/press-packs/x-factor-judges-houses-0# （Photo from Page 3)

Che tempo che fa　 Backstage del 15/10/2017 http://www.raiplay.it/video/2017/10/BACKSTAGE-CHE-TEMPO-CHE-FA-15-OTTOBRE-cd8ea3bf-d72f-4efe-b842-4915a65684ec.html MIKA at rehearsal from 00:35

Finally… ITV Press Centre http://www.itv.com/presscentre/ep16week43/x-factor Judges' Houses The route to the live shows draws tantalisingly closer for the remaining 24 The X Factor contestants as they jet off to Judges’ Houses in a bid to land a coveted place in the live shows. Offering a glimpse into the jet set lifestyle that The X Factor winner could have, the four categories travel to glamorous destinations across the world and with just one more chance to impress their mentor, each act will be hoping to convince them that they have the star quality required to reach the live shows. This year the Boys will jet off to Istanbul to perform for Louis Walsh, Simon Cowell invites the Groups to the South of France, the Girls fly out to San Francisco to sing for Sharon Osbourne and the Overs category travels to South Africa hoping to impress Nicole Scherzinger. With crucial decisions to be made, each judge has help at hand from guest judges who know all about what it takes to make it in the industry – Simon reunites with former The X Factor judge and singer Cheryl, Nicole is aided by Mobo award-winning, BRIT nominated and man of the moment, grime artist, Stormzy; Sharon makes it a family affair with son Jack and daughter Kelly; and Louis is joined by Brit Award winner and Grammy nominated singer songwriter Mika. As ever, The X Factor host Dermot O’Leary will be on hand to congratulate the lucky three, and console those who fall at the final hurdle.