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2011 - MIKA Fronts Global Hugo Boss Fragrance Campaign


dcdeb

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Mika is fronting a global advertising campaign for Hugo Boss fragrances.

 

The photos of Mika looking nothing less than picturesque will appear in various countries across the world from now until the summer.

 

Here is the ad:

 

MikaHugoBoss500.jpg

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Deb, is this only for the Front page or will we start posting here instead of the other thread?

 

Edit: Since my post looks weird for the news :doh: ..

 

Wow so it's official! Amazing! :biggrin2:

:naughty:

Edited by Miro
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Wow I can't believe it's real!!! :teehee: Fantastic!!! :biggrin2:

 

I know! I was starting to seriously doubt the Russian ad thing... :teehee:

 

Deb, is this only for the Front page or will we start posting here instead of the other thread?

 

Edit: Since my post looks weird for the news :doh: ..

 

Wow so it's official! Amazing! :biggrin2:

:naughty:

 

I think we ought to post here, Miro -- to discuss the whole idea of

Mika doing an AD campaign like this. The other thread was mostly about

the Russian ad, I think. :dunno:

 

And it's global? Fantastic news!!!!

 

I *know*! Global. I wonder when I'll be seeing it in any US magazines? :wub2:

 

And only until summer, which I think is interesting -- a very short-term thing.

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i'm hoping the campaign will be seen in my little country too:wub2:

 

I do hope it will come to the Netherlands as well!

 

And imagine, just relaxing with a nice magazine and a cup of tea, and then all of a sudden, Mika on your lap! :roftl:

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I know! I was starting to seriously doubt the Russian ad thing... :teehee:

 

I think we ought to post here, Miro -- to discuss the whole idea of

Mika doing an AD campaign like this. The other thread was mostly about

the Russian ad, I think. :dunno:

 

 

Same here :naughty:

 

Yes I thought so too, just wanted to make sure :biggrin2:

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Maybe it's only until summer, cause he will release the new album then?

So now making everyone curious about him.everyone googles him and then BAM new album?

 

you understand what I mean?

 

That's good thinking! Let's hope you're right!:thumb_yello:

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Maybe it's only until summer, cause he will release the new album then?

So now making everyone curious about him.everyone googles him and then BAM new album?

 

I don't think so. Last time he was promoting the album 6 months before it was released. I think we'll have to wait a bit longer than that myself.

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I hope he will have new music out sometime in the not too distant future instead of messing about with this poncy crap.

I expect it paid well though and lots of people fawned over him.

This isn't really why I like Mika, it's his music. I can do without this.

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Last time he was promoting the album 6 months before it was released.

 

...and it turned out to be the wrong tactics...

I hope he has already realised it did not work last time around.

 

..it is a good way to get his face known "globally"... meaning mainly the US

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"Creativity drives Success" along with a picture of Mika. Pure genius. My hat is off to which ever agency got Mika together with Hugo Boss and what ever agency/creatives designed it. /deep curtsey

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