Paul Smith’s latest advertising campaign for SS07 stars musician "Mika" who hit the number one spot yesterday in the UK chart with his single "Grace Kelly".
The campaign continues on the theme from AW06 focusing on individuality with around 20 'real' people being shot by photographer Julian Broad early last year. These include Mika and a member of the band, All American Rejects amongst others.
The adverts are due to be featured in GQ, Vogue, and Elle amongst other publications worldwide.