It's a free festival..it was "born" about 20 years ago and it has been in Arezzo since this summer.It was called Arezzo Wave Love Festival,now it's Italia Wave festival.
It helps young and new artists to be known,but also famous bands and songers come.
We had Skin last summer,for example.
It is divided in three parts:morning,afternoon,and evening.
It involved (but I think it'll be the same in Florence) also litterature,cinema,comics and so on.
Basically,EVERYTHING.
It's some kind of an indie festival...you can find every kind of music there!
And it has a so romantic atmosphere..flower power!!!!
I loved it so much...