I already mentioned this in the 'TBWKTM album sales' thread but I'll post it here - I just thought of the idea of 'street teaming'. I'm familiar with it as Depeche Mode, IAMX and Patrick Wolf all have fans who do it.
For those unfamiliar with the concept I think all you have to do is produce items that you believe will best help generate sales of the album (i.e. flyers, posters etc.). I think it is a good way of getting people more interested in a particular artist or group and fans all over the world can do it.
What do you think?