I too thought it was odd that he started out with a North American tour instead of a European one. I wonder if he was thinking that starting out in North America might cause the US warm up to him a little. I wish the US would. We really need his beautiful music here! Where I live, he is never played on the radio and I haven't seen any TBWKTM video on US TV (in my area). He was on Ellen and David Letterman, which helped, but I wish they could have done more.
I try to do my part. The day TBWKTM was released I purchased CD's for some of my friends as gifts and as a way to promote his music. Most of them hadn't heard of him before except my praises about him. I told them that if for some reason they didn't like the CD to please pass it on to one of their friends. I figured that if it wasn't going to get played on the radio this would be the next best thing. But most of my friends really liked their CDs and wanted to keep them!
And here's a funny story....I gave a CD to one of my friends who didn't really care for MIKA's music. But she took the CD home anyway to play it for her husband. His reaction was so-so. Last weekend, she left her husband with her grandson while she went shopping. Her husband was playing The Beatles when she left. When she came back home, lo and behold, MIKA was playing, full-blast, and both her husband and grandson were dancing around the room! She said to her husband, "I thought you didn't really like this music?" He replied, "I guess it is growing on me. I am starting to really like it."
So the moral of my story is that most people are probably a little slower at accepting MIKA's music. It might take them awhile to say "Hey, I like this". It is just a matter of getting the music out to the masses. Where I live in the US, this is next to impossible. I agree that MIKA is in it for the long haul. Just because it isn't at the top of the charts right now doesn't mean that it won't be a success. It will.