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Mika's showcase in Toronto review


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http://www.eyeweekly.com/blog/post/64063--making-plans-for-mika

 

Making plans for Mika

 

by: Kate Carraway June 23, 2009 12:00 PM Comments: (0)

 

Although most of them are still feeling the free-booze aftershock of the MMVAs, a Czehoski’s full of music-industry people (and me) are cooperatively nodding along to new tracks played at a hangover-unfriendly volume by UK pop star Mika, who has joined us at the Queen Street restaurant for a Monday-morning listening party. Mika’s new album won’t be released until September, but Mika is a young and savvy pop star with his own ideas about how his business rolls, so we’re here now.

 

Wearing white sneaks, hot orange pants, a khaki jacket and a cloth-doll necklace (“it’s Belgian”), the very tall and very pretty Mika stares at the ground while his songs play, focused but unworried. A suited member of the entourage hangs back, mouthing the words. Between songs, Mika offers intros and explanations with a delightful Britishness that suggests little of his gypset upbringing (Lebanon; Cyprus; France). After making 2007’s Life in Cartoon Motion (which included the monster single “Grace Kelly”), Mika realized that the record was the soundtrack to his childhood; this year’s maximally-exclusive EP Songs for Sorrow (available online and at ****-you retailers Lanvin and Paul Smith) was about, he tells me later, the “transition” into adolescence; the new one will narrate Mika’s teenage years. Will subsequent records maintain the autobiographical bent into adulthood? “It’s going to be monsters and aliens for all I care.”

 

First we hear “Blame it on the Girls.” It’s an up-tempo clapper-alonger, and is better than what I’ve heard before from Mika, he of the phantasmagorical pop that minivan moms and sophisticate gays die for. Of “We are Golden,” the first single to-be, Mika says, “When I wrote it I wanted to feel like I was 17 again.” Indeed, it sounds like High School Musical 4: Out of the Closet, which, to those of us who really do like the tingliest pop the way we say we do, means awesome. Funny, creepy “Toy Boy” and the peppily heartbreaking “Blue Eyes” from Songs for Sorrow are being reused on the new record (which for now seems to be without a title); “I See You” is hugely theatrical. “Rain” is a dance track that Mika took to several collaborators before settling on a version punched up by Owen Pallett (who else?). Of Pallett’s contribution, Mika says “It has an evil twin, as well, on his album, where he does the same ‘do-be-do, do-be-do.’” Mika is a fan-boy of Toronto’s string king, just like the rest of us: “I think he’s amazing. I think he’s one of your finest musicians, and I think his path is only just beginning. I think his new album is going to open him up internationally; he’s going to be so in-demand.”

 

Despite the millions of singles he’s sold, Mika is down with a boutique business model. “There are only 10,000 copies of the EP available worldwide. The record company was like, ‘Are you ****ing crazy?’ I was like, ‘No, let’s do something small.’ When you get to a second album, why do you have to stop doing all the things that make you have fun? Stay small, grow big. Don’t set everything up to be big. Do all the things that got us to where we are the first time around; don’t just suddenly divorce yourself from that, and pretend that it’s the '90s. It’s not like that.”

 

The “we” here is not a conceit. Mika lives in a flat in his folks’ house in London, and works closely and constantly with his sister Yasmine Penniman, better known as the artist DaWack. The Songs for Sorrow EP is packaged as a storybook with work by 16 different artists, including Alber Elbaz. Mika also employs a full-time filmmaker; his multimedia immersion isn’t unlike some other Top 40 types. “Kanye West is so obsessed with the way things look and feel. He knows the value of that. [Lady] GaGa, she loves the concept, loves the way things look.”

 

Mika’s response to the ever-shifting industry is similarly ambitious. “I’m not saying like everybody else ‘[The changes] mean you don’t have to do anything; it’s all about singles and streaming sites.' It’s the opposite. You have to encourage singles, streaming sites, all of that, but you have to make lots of different types of videos. Not all of them have to be big-budget… You have to spend a lot more time, to really invest in the visuals, the artwork, the packaging. Now more than ever is there a necessity to do that. When everything is becoming so digitized and paperless, it’s important to create something that’s really worth getting.”

 

And, apparently, to push the product months in advance.

 

Must say that was music to my ears!:wub2:

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no no no... I think you mistunderstood....

he played the album to them..... ( i mean talked about the song and pushed the play button...)

 

There was no concert:wink2:

...and don't forget, it was for the press only (to win them.. it works better than just sending them the album with some silly merchandise:biggrin2:)

 

Ok that's better. :mf_rosetinted:

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Thanks for posting this. It's interesting to fill in the gaps from Canada....

 

 

The only negative thing I'm gonna say is that I don't want Toy Boy or Blue Eyes on the album. Lol :naughty:

 

Other than that roll on the album :roftl:

 

Agreed!

 

Going for the "mature" market? I noticed this listener thought of mums again (campervan driving ones?) A lot of mums are intelligent and cutting edge, but I doubt that's what she meant.

 

Errrmmm. I drive a campervan.....

 

I didn't like rain when I first heard it, it was waaay to repetitive, but it's grown on me, not one of my faves but its ok. Blue eyes HAS grown on me it's my 2nd fave on the EP, Toy Boy still my very fave. my least fave is BIOTG.... dunno why I just aint keen on it.

 

I would like to hear mostly new stuff on the album but that is cos I am greedy and just want MORE MORE MORE :teehee:

 

 

I don't like Rain when it plays on my mp3 player - too much caterwauling as I've said before. But it's great live.

I want all new too cos I am greedy also!

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Thanks for posting this. It's interesting to fill in the gaps from Canada....

Agreed!

Errrmmm. I drive a campervan.....

I don't like Rain when it plays on my mp3 player - too much catrewauling as I've said before. But it's great live.

I want all new too cos I am greedy also!

 

Then apparently this one's for you :thumb_yello:

 

EDit- or are minivans different?

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I've just read the whole article...

 

 

 

 

 

 

HSM??!

 

Okay, I'm either shooting the person who wrote it or not getting the CD. :mf_rosetinted:

 

EDIT** Okay, wait... I WILL get the CD,but I won't listen to WAG... Maybe...

There's still the 1st option though

 

 

Okay, first of all, I have to say I don't know anything about HSM except that the zac efron dude stars in it... (No I'm not a fan :mf_rosetinted: You have him all to yourself ingie ;)) So I don't know what they mean by HSM music and quite frankly I'm not gonna look it up to know what it is.

But, that HSM thing is very popular in the US right? So maybe this is a good thing for him, or well, his album sales? :fisch: I don't know...:blush-anim-cl:

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thanks!

 

love the insight into the press thing and lolol at this quote

Mika, he of the phantasmagorical pop that minivan moms and sophisticate gays die for

 

I also love his take on the necessity of visuals these days.

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T4P!

 

One thing I don't get - when did Mika live in Cyprus????

 

As an aside, I have to say that I love HSM....okay, there are quite a few weak songs, but the better songs in those films are fantastic....those people know how to write catchy pop!

I don't take it as a bad sign; I think it was the reporter's way of saying it's pure, catchy pop, which is why we all love Mika :naughty:

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They probably only said it sounds like HSM because of the choir.

 

You may have got it!

Everyone's talking about how ridiculous and weird is that HSM is compared to it or even mentioned:roftl:

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They probably only said it sounds like HSM because of the choir.

 

Good point. Besides the person who wrote the article could just be wrong about the HSM comparison. I think we'll have to wait 'til we hear the tracks ourselves before we have an opinion about it.

 

t4p miro

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Good point. Besides the person who wrote the article could just be wrong about the HSM comparison. I think we'll have to wait 'til we hear the tracks ourselves before we have an opinion about it.

 

t4p miro

 

Yeah. I'm guessing it'll sound more like "Happy Ending" than HSM :naughty:

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Yeah. I'm guessing it'll sound more like "Happy Ending" than HSM :naughty:

 

The first thign I thought when I heard that choir from the vlog was that it reminded me a bit of Happy Ending. Anyway I'm sure that it wont be cheesy like HSM.

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