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Mika new spokesperson for Lozza glasses


Nezza

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he's so polished you would think they got rid of all his body hair :naughty:

 

but they are there! :naughty:

 

Thank god, yes :teehee: I LOVE the styling and his nerd look in the pics, I just wish they looked more natural. They have made his skin look like plastic? :blink:

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If you like me back, try on my glasses :teehee:

 

Yes,this is half of it,it's something written on the left part as well :wink2:

 

Ok,I've found: "I think you're hot... if you like me back try on my glasses"

Edited by krysady
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Lozza: debuttano gli occhiali ideati da Mika

 

http://www.lotticaonline.it/News.aspx?ID=00006Q

 

DeRigoMikaSpecialEdition.jpg

 

Una special edition per sedurre al primo sguardo

 

Testimonial di successo Lozza, Mika si dimostra sempre più in sintonia con l'heritage del marchio e debutta per il Sun 2013 come fashion designer di una Special Edition di occhiali ideata direttamente da lui in stretta collaborazione con il Gruppo De Rigo.

 

 

 

Per il suo nuovo incarico la popstar internazionale, amata in tutto il mondo per le sue hit e il suo look inconfondibile, mette in atto un'attenta ricerca e selezione di dettagli di stile 'senza tempo' da trasferire nel mondo dell'eyewear: le finiture pregiate in legno dei motoscafi Riva, i sedili in morbida pelle e le cromature lucenti delle Aston Martin anni '50 sono le sue principali fonti di ispirazione per una capsule collection destinata a farsi notare.

 

 

 

La Special Edition Lozza designed by Mika si compone di tre modelli di occhiali da sole, dove è il legno l'elemento protagonista che fa da trait d'union. Con frontale in legno massiccio zebrano due delle nuove proposte – Cooper Chic e Macho Chic Poetry – sono realizzate interamente in Italia in edizione limitata, pensate per veri intenditori e amanti del lusso non ostentato. Inoltre, da sempre affascinato dalle icone di riferimento del cinema – come ben dimostra il suo primo singolo Grace Kelly – Mika prende spunto da alcune scene di vecchi film e da grandi attori come James Dean e Audrey Hepburn che facevano dell'occhiale un accessorio in grado di sedurre. Ecco dunque che due dei tre nuovi occhiali Lozza by Mika racchiudono un originale concept 'poetry': un messaggio segreto è inciso all'interno delle aste, da condividere solo con la persona giusta e al momento opportuno. Grande ricerca anche per il packaging: la custodia dei nuovi occhiali è in pelle e richiama lo stile british delle storiche valigie globetrotter.

 

 

 

COOPER CHIC Mod. SL1969 col. 8VA

 

Il classico modello Cooper, una delle icone Lozza, è rivisitato in chiave "chrome chic": la struttura è in metallo cromato, mentre la parte superiore e le aste sono realizzate in vero legno. Una proposta particolarmente ricercata che richiama da vicino la cromatura delle auto anni '50 e le finiture pregiate delle barche di lusso.

 

 

 

MACHO CHIC POETRY Mod. SL1970 col. 8YLP

 

Il Macho, altro modello chiave del passato Lozza, grazie alla sua forma tondeggiante, è ancora più spiccatamente vintage. Il frontale è in vero legno zebrano, mentre le aste in acetato richiamano nei colori blu oceano, verde bosco e rosso intenso la vernice scintillante delle più belle e ruggenti macchine d'epoca. La nuova proposta racchiude l'innovativo concept 'poetry': un messaggio segreto è inciso all'interno delle aste, nascosto agli sguardi indiscreti, ma pronto a comunicare all'occorrenza... e perché no, ad aiutare a fare colpo su qualcuno!

 

 

 

MACHO POETRY Mod. SL1913 col. ANBP

 

Tra i modelli disegnati da Mika anche il Macho Poetry interamente in acetato, in cui il frontale richiama grazie a particolari striature l'effetto legno del Macho Chic, presentato però in una variante più scura. Anche la nuova proposta nasconde, inciso internamente sulle aste, un messaggio poetico segreto.

 

 

ENGLISH

http://www.mido365.com/en/news/latest/lozza-designed-by-mika-special-edition

Lozza designed by Mika Special Edition

 

From singer to designer: Mika premiers his range of sunglasses created for Lozza

 

Mika, one of Lozza's most successful endorsers, has espoused the brand's heritage to such an extent as to design, in close collaboration with the De Rigo group, a Special Edition line of glasses for the brand's 2013 sun collection. To this end, the international pop star, loved the world over for his number one hits and striking look, has carefully researched and selected timeless style details to be applied to eyewear, drawing inspiration for his successful capsule collection from the refined wood finishes of Riva speedboats and the soft leather seats and polished chrome of 1950s Aston Martins.

 

 

 

The Lozza designed by Mika Special Edition line comprises three sunglasses, in which wood plays a leading role. Two of the three models – the limited edition Cooper Chic and Macho Chic Poetry – come with the front pieces in solid zebrawood, and are produced entirely in Italy, conceived for true connoisseurs of ever discreet luxury. Furthermore, ever fascinated by iconic cinema celebs – as demonstrated by his first hit single, Grace Kelly – Mika also drew inspiration from the scenes of cult films and from great actors of the calibre of James Dean and Audrey Hepburn, who turned glasses into an accessory of seduction.

 

 

 

Two of the three Lozza by Mika models, encapsulates a truly original concept: a secret message is engraved on the inside of the temples, to be shared with the right person at the right time. The packaging has also been the subject of extensive research: the models' leather cases echoes the typically British style of the historical globetrotter suitcases.

 

 

 

COOPER CHIC Mod. SL1969 col. 8VA

 

The classic Cooper model, one of the Lozza icons, has been reinterpreted in a "chrome chic" key, with a chromed metal structure paired with real wooden top bars and temples. This particularly sophisticated model echoes the typical chroming of 1950s cars and the refined finishes of luxury yachts.

 

 

 

MACHO CHIC POETRY Mod. SL1970 col. 8YLP

 

Macho, another key Lozza model, with its rounded shape, is even more markedly vintage. The front piece in real zebrawood is matched with acetate temples in ocean blue, forest green and deeps red, calling to mind the polished chrome of some of the most beautiful, roaring vintage cars. This model encapsulates the innovative 'poetry' concept: a secret message is engraved on the inside of the temples, hidden from prying eyes, yet ready to be revealed at the right time... and, why not, to make a pass at someone!

 

 

 

MACHO POETRY Mod. SL1913 col. ANBP

 

Among the models designed by Mika, Macho Poetry is made entirely in acetate, with the front piece calling to mind, through the use of striking streaks, the wood effect of the Macho Chic model, here reinterpreted in a darker version. This new model conceals a secret, poetic message, engraved on the inside of the temples.

Edited by Kumazzz
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[MACHO CHIC POETRY designed by Mika]

 

/3.I think you're hot... if you like me back try on my glasses.

 

550486_450343455004453_75584515_n.jpg

 

 

 

 

LOZZA facebook

 

[COOPER CHIC designed by Mika].

Un occhiale che rappresenta la storia di Lozza incontra la creatività di Mika. La montatura è in legno e metallo cromato. Un richiamo alle carrozzerie delle auto anni ’50 e alle finiture delle barche di lusso. Non male vero?

 

242269_451097768262355_461704438_o.jpg

 

565053_4694013756191_756840396_n_zpsad328162.jpg

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  • 3 weeks later...

[iNTRODUCING LOZZA+MIKA 2013 CAMPAIGN]

 

Where did we shoot it?/1

The city

 

 

59830_457525910952874_1869169635_n.jpg

 

 

Where did we shoot it?/2

The road

 

 

155373_457908354247963_1282650664_n.jpg

 

 

Where did we shoot it?/3

THE SQUARE - Miloco Recording Studio. http://www.miloco.co.uk/

 

 

644650_457970534241745_876985345_n.jpg

 

Due giorni a Londra, chiusi in studio fino a notte fonda. Fuori non ha smesso di piovere un attimo, dentro era come essere negli anni ’70.

 

 

 

384179_458306187541513_1814144932_n.jpg

 

LARGE size -- http://i909.photobucket.com/albums/ac299/eriko-s/Glasses/334334_458306187541513_1814144932_o.jpg

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A. Clay said:

MIKA for LOZZA - OFFICIAL BACKSTAGE VIDEO :

 

 

Thanks a lot for posting !

 

 

 

@Grace<3 (Ysa83 )

Thanks a million for sharing your file !!! :flowers2::huglove:

 

 

HD D/L link (24.24MB) -- http://www.mediafire.com/?hs9a1e1dqhjxt8c

 

Low quality D/L link (5.88MB) -- http://www.mediafire.com/download.php?8xubfg7hw5napuy

 

 

HD

 

 

Edited by Kumazzz
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Thanks a lot for posting !

 

 

 

@Grace<3 (Ysa83 )

Thanks a million for sharing your file !!! :flowers2::huglove:

 

 

HD D/L link (24.24MB) -- http://www.mediafire.com/?hs9a1e1dqhjxt8c

 

Low quality D/L link (5.88MB) -- http://www.mediafire.com/download.php?8xubfg7hw5napuy

 

 

HD

 

[YOUTUBE]iJuWEUpCDWU[/YOUTUBE]

 

 

 

thanks Eriko :thumb_yello:

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Redesigned website for Lozza :wink2:

 

http://www.lozzaocchiali.it/

 

Thanks a lot for posting !!

 

SCREEN CAPTURES

 

http://i909.photobucket.com/albums/ac299/eriko-s/Glasses/LOZZA_2012y10m26d.jpg

 

http://i909.photobucket.com/albums/ac299/eriko-s/Glasses/LOZZA_2012_10m26d_.jpg

 

DOWNLOAD PICS from the website

 

L.jpg

 

L2.jpg

 

L3.jpg

 

L4.jpg

 

L5.jpg

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MIKA for LOZZA - OFFICIAL BACKSTAGE VIDEO :

 

very interesting to hear what inspired the design of the glasses! the new campaign photos are so very stylish and classy! just like he said in the video very manly and elegant at the same time.

 

thanks for finding and posting:thumb_yello:

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