Christine Posted January 10, 2014 Share Posted January 10, 2014 The distinction between appearing as a judge on X Factor to make money for Sky TV and appearing in this ad to make money for Sky TV is non existent as far as I'm concerned. Just because amateurs are propped up to sing in the show and not the TV ad doesn't make one "about" music and the other not. It's about making money for the producers and the network. I don't think there's anything especially sad about this ad. It's just another in a long line of compromises that never seems to end. Simply because he is trying hard and I can imagine how he will feel if it doesn't work well or if it's even making the whole situation worst. He appears to be trying to replace his lost income from record sales with income from other sources. And he appears to be very successful at it. So... Link to comment Share on other sites More sharing options...
Marta. Posted January 10, 2014 Share Posted January 10, 2014 In Italy the pay-TV is not yet widespread. For three years, XFactor was broadcast on public television, but the show was too expensive, and has passed to Sky. Now XF is the most important program that Sky uses to promote the purchase of pay-TV. The message was: "If you want to see XF, you have to buy Sky". This year, the presence of Mika and his unexpected great success, have changed everything: immediately Mika has become the true face of Sky. And also the message has changed: "If you want to see Mika in XF, you have to buy Sky". Yesterday I was in big shopping mall, where they sold subscriptions to Sky pay-tv. To attract people, they transmitted videos of Mika judge of XF. I think that the whole operation of "Mika in Italy" has become quite important...and the new ad is probably the final stage of it. Link to comment Share on other sites More sharing options...
~TheLoveYouBreathe Posted January 10, 2014 Share Posted January 10, 2014 Well, I don't give too much importance to this ad... I see it as a little funny thing and I think that Mika was "obligated" to make it because of his contract with sky Link to comment Share on other sites More sharing options...
RainbowGirl Posted January 10, 2014 Share Posted January 10, 2014 I think it's funny, and it doesn't worry me that he's done it. He probably recorded it while he was in Italy and, as others have said, it's probably in his contract. He'll also get paid for it.I don't think it will get in the way of his other work, and he's not perfect, but that's why he's funny. It just makes me think of David Tennant in our ads for Virgin Media. It's just an advert, they're not suddenly gonna give up their day jobs Link to comment Share on other sites More sharing options...
krysady Posted January 10, 2014 Share Posted January 10, 2014 It just makes me think of David Tennant in our ads for Virgin Media. It's just an advert, they're not suddenly gonna give up their day jobs Or Antonio Banderas in Orbit's advert.......oh well,in fact that one is way more weird,he's talking with a pink donut Link to comment Share on other sites More sharing options...
Christine Posted January 10, 2014 Share Posted January 10, 2014 David Tennant and Antonio Banderas are actors. Acting, whether it's in TV shows, movies or commercials, is their day job. Link to comment Share on other sites More sharing options...
elliedo93 Posted January 10, 2014 Share Posted January 10, 2014 Or Antonio Banderas in Orbit's advert.......oh well,in fact that one is way more weird,he's talking with a pink donut even with a pink donut?? here in Italy he is in an ad talking with a chicken Link to comment Share on other sites More sharing options...
Elwendin Posted January 10, 2014 Share Posted January 10, 2014 I don't personally mind if he is in ads, it doesn't have an impact on how I see him or what I think about him as a person at all. I simply feel bad because I immediately thought this must be uncomfortable for him, that he felt bad when doing it or afterwards. This is how I feel. I suppose he had to to the ad as a part of the deal with Sky. And even if I think he can speak his mind, I wonder how much that could be useful. Back in the day I thought actors can decide what to do or how to do it, then I found out they can't. They have to obey to producers, so I suppose he couldn't call the shots on the script, on the outfit, on his hair (I so not like them this way but he probably does ... ). His projects are up to him, but this doesn't mean that some of the things he has to do to reach his goals aren't unpleasant. I call my shots everyday and I have my goals, but not all I do is nice to me. Still, I have to do it. So, as I like people sympathize with me while facing a hard, unpleasant challenge, I sympathize with him while doing the ad or whatever. Perhaps I'm getting the whole thing wrong and he surely doesn't need my support, but this is the way I feel. Besides, the blender thing was funny Link to comment Share on other sites More sharing options...
krysady Posted January 10, 2014 Share Posted January 10, 2014 even with a pink donut?? here in Italy he is in an ad talking with a chicken Anyway,there's many artists out there doing promotion for all kind of stuff,and maybe not all of them are very pleased by doing it Life is a long succession of compromises..... Link to comment Share on other sites More sharing options...
elliedo93 Posted January 10, 2014 Share Posted January 10, 2014 Anyway,there's many artists out there doing promotion for all kind of stuff,and maybe not all of them are very pleased by doing it Life is a long succession of compromises..... yes and talking about Mika, since he said that he wants to do his own promotion, not to be obliged by his record company, maybe he's trying every kind of promotion he can get to see which one is the most efficient and of course everything has a "price" to pay Link to comment Share on other sites More sharing options...
silver Posted January 10, 2014 Share Posted January 10, 2014 Loads of famous people do adverts - actors, sports personalities, singers, comedians - so I don't care if Mika does adverts too. Just as long as it's not embarrassing Link to comment Share on other sites More sharing options...
cathouzouf Posted January 11, 2014 Share Posted January 11, 2014 Loads of famous people do adverts - actors, sports personalities, singers, comedians - so I don't care if Mika does adverts too. Just as long as it's not embarrassing This is exactly how I feel too:thumb_yello: Link to comment Share on other sites More sharing options...
mamiam Posted January 11, 2014 Share Posted January 11, 2014 Loads of famous people do adverts - actors, sports personalities, singers, comedians - so I don't care if Mika does adverts too. Just as long as it's not embarrassing Totally agree - I don't see the big drama with these adverts... Love,love me Link to comment Share on other sites More sharing options...
amneris Posted January 11, 2014 Share Posted January 11, 2014 Loads of famous people do adverts - actors, sports personalities, singers, comedians - so I don't care if Mika does adverts too. Just as long as it's not embarrassing totally agree. Link to comment Share on other sites More sharing options...
Marta. Posted January 11, 2014 Share Posted January 11, 2014 From what I understand, for Mika advertising is an honest way to be free and to avoid other chains which are much more heavy for him than an ad. Evidently, between having to endure the pressure from the record company and working in television, he prefers the latter. Perhaps much fun and less problems. The ultimate goal for him is always to be able to make music in the way he likes. Link to comment Share on other sites More sharing options...
Mikasister Posted January 11, 2014 Share Posted January 11, 2014 San Miguel ad was better than this one by far, at least he sang and gave us a beautiful and catchy song and of course that ad had a special meaning for me Link to comment Share on other sites More sharing options...
Alireine Posted January 11, 2014 Share Posted January 11, 2014 San Miguel ad was better than this one by far, at least he sang and gave us a beautiful and catchy song and of course that ad had a special meaning for me Link to comment Share on other sites More sharing options...
Marilyn Mastin Posted January 11, 2014 Share Posted January 11, 2014 It just makes me think of David Tennant in our ads for Virgin Media. It's just an advert, they're not suddenly gonna give up their day jobs Exactly. We see lots of famous people on ads in the UK. It doesn't make me like them any less. The ad in question is only really for Italy. Most of us wouldn't even know about it if it wasn't for people posting it. I honestly don't see why there is so much fuss about it. Link to comment Share on other sites More sharing options...
basicamenteyo Posted January 11, 2014 Share Posted January 11, 2014 From what I understand, for Mika advertising is an honest way to be free and to avoid other chains which are much more heavy for him than an ad.Evidently, between having to endure the pressure from the record company and working in television, he prefers the latter. Perhaps much fun and less problems. The ultimate goal for him is always to be able to make music in the way he likes. As it´s been said zillions of times here, anyone can do whatever the heck he wants to do, and of course Mika is among these humans beings I´m talking about. But if to make money he needs a whole year playing the judge in several different countries I´m not sure it´s going to help him with his own music. Maybe it helps his budget. But for sure he is not going to be trusted anymore as he was when he started being a 23yo musician who was against all this sh*tty commercial music that TV shows as The Voice or X Factor are doing. The thing is not "how" he gets money. He could even sell his body, I dob´t care. The thing here is his reputation. I´m sure all of you have these sort of shows in your countries. Can you really imagine Freddie Mercury being a clown in Italy? Really? Michael Jackson? or for those who were born before the 80s: what would you think of musicians as Leonard Cohen, Neil Young or Aretha Franklin selling out in the X Factor industry? This is my point. I´m not a teenager, I´m not printing pics of Mika to decorate my walls. I have always supported him talking to my friends about a dyslexic who could create his own music, his own style, who toured the f*cking world with only one album released. And now, all they can see is a guy laughing his arse off in a "willy willy willy" video on youtube. This is what I mean. Can Mika do whatever the f*ck he wants? for sure. Is he going to miss me if I´m not around while he does his non-music related stuff? or course not. But the same way he is entlited to do what he wants, me too. And if I want to moan, or to show my disagreement, I´ll do. And I haven´t been around the last months due to my studies, and a sudden non-interest. Every now and then I come here to check if he has already made enough money to make an album. Then I read he´s said he is going to record this year. And the next thing I see is a pic of himself skiing in Switzerland Can´t wait to hear his new album. Really. Oh and sorry to have quoted you, it´s not about your post, it´s about the impression that MFC gaves lately... Link to comment Share on other sites More sharing options...
Marta. Posted January 11, 2014 Share Posted January 11, 2014 Oh and sorry to have quoted you, it´s not about your post, it´s about the impression that MFC gaves lately... Not be sorry, I completely understand your point of view . I follow Mika for a very short time , and then I don't know much about him. But in addition to his music, I find interesting the way he decided to manage himself and his image in a very ambitious marketing strategy , which aims to conquer many countries...but not using the classical global strategy of the majors. We're always talking about using his own image in some way, but perhaps the focal point is who decides what, where and how to do that. I think that now is Mika and not the record company to decide many things, and this is very interesting , because Mika is a very interesting person . He is a particoular artist , creative and sensitive and this kind of artist , in my opinion , needs to get in a deep harmony with people to be truly understood. But this takes time. This way to enter inside every culture, with intelligence and respect, with diversified and a little crazy projects, perhaps gives him the chance to be really understood. I think the ultimate goal for him is always the music, or perhaps , more importantly, to communicate with music. And to communicate we have to understand each other. So, let's see the next step Link to comment Share on other sites More sharing options...
stardust74 Posted January 11, 2014 Share Posted January 11, 2014 Nice ad! "Dove va questo?!" Link to comment Share on other sites More sharing options...
cathouzouf Posted January 11, 2014 Share Posted January 11, 2014 (edited) As it´s been said zillions of times here, anyone can do whatever the heck he wants to do, and of course Mika is among these humans beings I´m talking about. But if to make money he needs a whole year playing the judge in several different countries I´m not sure it´s going to help him with his own music. Maybe it helps his budget. But for sure he is not going to be trusted anymore as he was when he started being a 23yo musician who was against all this sh*tty commercial music that TV shows as The Voice or X Factor are doing. The thing is not "how" he gets money. He could even sell his body, I dob´t care. The thing here is his reputation. I´m sure all of you have these sort of shows in your countries. Can you really imagine Freddie Mercury being a clown in Italy? Really? Michael Jackson? or for those who were born before the 80s: what would you think of musicians as Leonard Cohen, Neil Young or Aretha Franklin selling out in the X Factor industry? This is my point. I´m not a teenager, I´m not printing pics of Mika to decorate my walls. I have always supported him talking to my friends about a dyslexic who could create his own music, his own style, who toured the f*cking world with only one album released. And now, all they can see is a guy laughing his arse off in a "willy willy willy" video on youtube. This is what I mean. Can Mika do whatever the f*ck he wants? for sure. Is he going to miss me if I´m not around while he does his non-music related stuff? or course not. But the same way he is entlited to do what he wants, me too. And if I want to moan, or to show my disagreement, I´ll do. And I haven´t been around the last months due to my studies, and a sudden non-interest. Every now and then I come here to check if he has already made enough money to make an album. Then I read he´s said he is going to record this year. And the next thing I see is a pic of himself skiing in Switzerland Can´t wait to hear his new album. Really. Oh and sorry to have quoted you, it´s not about your post, it´s about the impression that MFC gaves lately... I think people who have watched most of the season of XF have long forgotten that 2-minute clip that is definetely not representative of Mika's participation in the show... As for his reputation, I see many important contemporary artists, such as Maroon 5 singer, in these shows and don't think it harms them... PS: Michael Jackson sold Diet Pepsi back in the days:fisch: Edited January 11, 2014 by cathouzouf Link to comment Share on other sites More sharing options...
basicamenteyo Posted January 11, 2014 Share Posted January 11, 2014 Not be sorry, I completely understand your point of view . I follow Mika for a very short time , and then I don't know much about him. But in addition to his music, I find interesting the way he decided to manage himself and his image in a very ambitious marketing strategy , which aims to conquer many countries...but not using the classical global strategy of the majors. We're always talking about using his own image in some way, but perhaps the focal point is who decides what, where and how to do that. I think that now is Mika and not the record company to decide many things, and this is very interesting , because Mika is a very interesting person . He is a particoular artist , creative and sensitive and this kind of artist , in my opinion , needs to get in a deep harmony with people to be truly understood. But this takes time. This way to enter inside every culture, with intelligence and respect, with diversified and a little crazy projects, perhaps gives him the chance to be really understood. I think the ultimate goal for him is always the music, or perhaps , more importantly, to communicate with music. And to communicate we have to understand each other. So, let's see the next step two countries. Italy and France.... not many countries... I can´t feel respect or see any intelligence in someone advertising a TV channel..... I think people who have watched most of the season of XF have long forgotten that 2-minute clip that is definetely not representative of Mika's participation in the show... As for his reputation, I see many important contemporary artists, such as Maroon 5 singer, in these shows and don't think it harms them... PS: Michael Jackson sold Diet Pepsi back in the days:fisch: I don´t know in Canada, but here people the only thing they remember about Mika is the "willy willy" stupid reaction. Maybe it´s cause it´s in a different language and they are not fans. Of course we remember many other important things but I was talking about what non fans see when they see Mika now. And if I recall fine, the ad MJ did for Pepsi was the one where he got his hair burnt, right? It was an ad with MJ singing. Same as Mika did for San Miguel. It´s ok. Advertising a private TV Channel is not. But then again... this is my humble opinion. Link to comment Share on other sites More sharing options...
~TheLoveYouBreathe Posted January 11, 2014 Share Posted January 11, 2014 I think the ultimate goal for him is always the music, or perhaps , more importantly, to communicate with music. I agree this is always the most important thing for Mika, it's his life and ultimately it's the only thing that interest him. Everything else is an addition that doesn't remove nothing to his Art. This is my personal point of view Link to comment Share on other sites More sharing options...
cathouzouf Posted January 11, 2014 Share Posted January 11, 2014 two countries. Italy and France.... not many countries... I don´t know in Canada, but here people the only thing they remember about Mika is the "willy willy" stupid reaction. Maybe it´s cause it´s in a different language and they are not fans. Of course we remember many other important things but I was talking about what non fans see when they see Mika now. And if I recall fine, the ad MJ did for Pepsi was the one where he got his hair burnt, right? It was an ad with MJ singing. Same as Mika did for San Miguel. It´s ok. Advertising a private TV Channel is not. But then again... this is my humble opinion. I was not talking about Canada, there are probably 5 people who were aware of Mika being in XF Italy... But Italians aren't certainly giving him platinum album sales because of willy willy. Link to comment Share on other sites More sharing options...
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