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Mika's collaboration with Pilot!


NaoMika

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Hi Marleen! I just ordered one of each of the box sets from  the same Dutch site. i just clicked on the country Netherlands and scrolled up to France. They accepted my French address ok and I paid via paypal. Delivery doubled the cost of what I bought but I have not found any box sets near me in France. I have no car so can't easily do a tour of out of town superstores. Worth it for Mika right?!

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10 minutes ago, Fan1955 said:

Hi Marleen! I just ordered one of each of the box sets from  the same Dutch site. i just clicked on the country Netherlands and scrolled up to France. They accepted my French address ok and I paid via paypal. Delivery doubled the cost of what I bought but I have not found any box sets near me in France. I have no car so can't easily do a tour of out of town superstores. Worth it for Mika right?!

 

Yes it's worth for him! :lmfao:I'm wondering if I buy them on this site, because we have no news about the boxes in France and Pilot doesn't want to answer our mails or tweets... I can imagine how many questions from all over the world it should have! :wink2:

But my purse refuses to pay more for pilot pens this month... :lmfao:

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On 9-1-2018 at 11:17 PM, We-Are-Golden said:

I did just notice that you can't buy the pens on their own on the Dutch website, apparantly only per 12 or as a box set (if I see it correctly), so i hope that is clear for everyone. I only looked at the box sets earlier today.

That’s true! I saw them on A1Office.nl and they were a little cheaper over there. 😍

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An Article from

Brand and Celebrities

https://brandandcelebrities.com/

 

Brand and Celebrities selects Mika to become Pilot’s new brand ambassador
Publié le 10 janvier 2018

 

https://brandandcelebrities.com/blog/brand-celebrities-mika-pilots-ambassador-0118/

 

International pop singer Mika has been selected by Brand and Celebrities, leader in Influence Marketing, to become the new ambassador of the pen brand Pilot and the creator of a capsule collection.

 

Established on five continents, n°1 worldwide in writing instruments (in revenue) and n°2 in France (in value), Pilot is the global leader of office equipment. For its centenary in 2018, the famous Japanese brand called on their European lead agency Nouveau Monde DDB Lyon in order to launch a major marketing campaign with a celebrity as its brand ambassador.

 

Attached to identify an ambassador that gets along with Pilot’s brand image, the agency called on Brand and Celebrities for its data-driven platform and its expertise in Influence and Celebrity Marketing.

 

Mika made the difference by his colourful, joyful and creative artistic universe, very similar to Pilot’s communication platform #HappyWriting. His international community of 6.6 million followers on social networks and his transgenerational fame (from 13 to 44 years old) also confirmed the match between the brand and Mika.

“Through the data collected and his profile analysis, it became quite clear that Mika was the perfect match to endorse Pilot brand. His pop world and positive energy fit exactly the image and values of Pilot.”

Quentin Bordage
Founder and CEO of Brand and Celebrities

 

Mika will promote the brand through differents ways. As of January 2018, a limited edition capsule collection, designed by the singer himself, will be released for one year and a half. A marketing operation that is well conducted by Pilot, Nouveau Monde DDB and Brand and Celebrities, who accompanied both parties in connecting, contract signing and advertising shooting.

 

Throughout this anniversary year, Pilot will make this partnership with Mika live through social media posts and a colourful TV spot, to the sound of Celebrate, one of the singer’s successes. This marketing campaign will spread during the whole year of 2018, with a highlight planned for the start of school.

 

This last match between a brand and an internationally known celebrity allows to confirm once again Brand and Celebrities leading position on the French Influence Marketing market. This amazing brand ambassador campaign is the first one among all the great surprises we reserve to you for 2018!

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Référence from

Brand and Celebrities

https://brandandcelebrities.com/

 

 

https://brandandcelebrities.com/nos-references/mika/


CHALLENGE

L’agence Nouveau Monde DDB Lyon a fait appel à l’expertise de Brand and Celebrities pour sélectionner un ambassadeur pour la marque internationale Pilot Pen.
Campagne de communication lancée à l’occasion du centenaire de Pilot, le défi était de trouver une célébrité à la notoriété internationale et à l’identité visuelle similaire à la marque nippone, capital pour la représenter sur une campagne multi-canaux et créer une collection capsule.

 

SOLUTION
Grâce aux outils et à l’expertise en Influence Marketing et Celebrity Marketing de Brand and Celebrities, l’égérie idéale a rapidement été identifiée.
Le chanteur britannico-libanais Mika s’est vite placé comme une évidence par son univers joyeux, créatif et coloré, à l’image de la marque de stylo et de sa plateforme de communication #HappyWriting.


Côté notoriété, l’artiste coche également toutes les cases. Sa communauté, de plus de 6,6 millions d’abonnés tous réseaux confondus, brasse des fans de 13 à 44 ans. Une notoriété internationale et transgénérationnelle qui termine de confirmer le match parfait entre Pilot et Mika !

 

 À VENIR EN 2018
Cette campagne de communication à grande échelle est prévue tout au long de l’année 2018, avec un temps fort avant la rentrée des classes. Ce partenariat se décline à la télévision et sur internet (plateforme #HappyWriting et réseaux sociaux de la marque et de la célébrité) dans plus de 40 pays européens.

Une collection capsule en édition limitée, pensée par le chanteur lui-même, sera également commercialisée pour une durée d’un an et demi.
 selects Mika to become Pilot’s new brand ambassador
 

 

MIKA2.jpg

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50 minutes ago, NaoMika said:

Référence from

Brand and Celebrities

https://brandandcelebrities.com/

 

 

https://brandandcelebrities.com/nos-references/mika/


CHALLENGE

L’agence Nouveau Monde DDB Lyon a fait appel à l’expertise de Brand and Celebrities pour sélectionner un ambassadeur pour la marque internationale Pilot Pen.
Campagne de communication lancée à l’occasion du centenaire de Pilot, le défi était de trouver une célébrité à la notoriété internationale et à l’identité visuelle similaire à la marque nippone, capital pour la représenter sur une campagne multi-canaux et créer une collection capsule.

 

SOLUTION
Grâce aux outils et à l’expertise en Influence Marketing et Celebrity Marketing de Brand and Celebrities, l’égérie idéale a rapidement été identifiée.
Le chanteur britannico-libanais Mika s’est vite placé comme une évidence par son univers joyeux, créatif et coloré, à l’image de la marque de stylo et de sa plateforme de communication #HappyWriting.


Côté notoriété, l’artiste coche également toutes les cases. Sa communauté, de plus de 6,6 millions d’abonnés tous réseaux confondus, brasse des fans de 13 à 44 ans. Une notoriété internationale et transgénérationnelle qui termine de confirmer le match parfait entre Pilot et Mika !

 

 À VENIR EN 2018
Cette campagne de communication à grande échelle est prévue tout au long de l’année 2018, avec un temps fort avant la rentrée des classes. Ce partenariat se décline à la télévision et sur internet (plateforme #HappyWriting et réseaux sociaux de la marque et de la célébrité) dans plus de 40 pays européens.

Une collection capsule en édition limitée, pensée par le chanteur lui-même, sera également commercialisée pour une durée d’un an et demi.
 selects Mika to become Pilot’s new brand ambassador
 

 

MIKA2.jpg

 

Very interesting article, except it seems I’m now too old to be a Mika fan, according to their data :lmfao:

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Hello everyone! Ciao! Bonjour! I don't know if this was already addressed, and I appolagize if it was (my Internet just won't load). Can I get the pens in the United States? And if so, how/where can I order them? Thank you :)

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4 hours ago, cathouzouf said:

 

Very interesting article, except it seems I’m now too old to be a Mika fan, according to their data :lmfao:

 

If they only KNEW how many old fans MIKA really has, I think they would be surprised, and maybe shocked!! :lmfao::teehee:

 

Love, love

me 

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Nouveau Monde DDB

http://www.nouveaumonde.fr

 

PILOT 100 ANS

http://www.nouveaumonde.fr/cas/pilot-campagne-100ans/

 

 

Comment booster la notoriété de la marque PILOT en Europe à l’occasion de son centenaire ?

 

Développer son influence et sa visibilité grâce à un partenariat artistique exceptionnel qui valorise l’image de Pilot, 2e marque mondiale d’instrument d’écriture créative et contemporaine.

 

La stratégie POWER LINK

 

Comme Nouveau Monde est l’agence du lien
Nous avons créé un lien puissant entre la marque, MIKA, un des artistes les plus talentueux du moment et les consommateurs. Un lien affinitaire (valeurs et cibles), humain, artistiquement créatif. 

MIKA, et sa sœur Yasmine (Aka DAWACK) ont participé au côté de l’agence à l’ensemble du processus créatif qui a conduit à la création d’une collection capsule de stylos, boîtes et packs collector ainsi qu’à la campagne publicitaire.

Une joyeuse co-création à l’image de la philosophie de la marque PILOT :#happywriting

 

Les points clefs du dispositif

 

Un dispositif de communication omnicanal avec un territoire créatif happy, coloré, fun et plein d’énergie qui s’exprime, en France et à l’international, tout au long de l’année 2018 : 
– Sur les plus grandes chaînes TV 
– En Digital (mobile et web) : 
– Sur les Réseaux sociaux : par le biais de la marque et de l’artiste lui-même (Instagram/Youtube/Pinterest/Facebook)                                                      

Un dispositif cohérent avec la stratégie phygitale poursuivie par la marque depuis 2 ans, destinée à booster les ventes de stylos PILOT en Europe (expérience on-line et point de vente).

 

pilotdesktop.jpg

 

Pilotmobile.jpg

 

vitrophanies-07-20172.jpg

 

arche-XL-07-2017-2.jpg

 

mobile-clicker-07-20172.jpg

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The pens are now available on amazon Germany! :biggrin2:https://www.amazon.de/gp/aw/d/B078WWC285

 

 

3 hours ago, Savannah said:

Hello everyone! Ciao! Bonjour! I don't know if this was already addressed, and I appolagize if it was (my Internet just won't load). Can I get the pens in the United States? And if so, how/where can I order them? Thank you :)

 

They're not officially released outside Europe, but if you scroll back a bit in this thread, you'll find links and info about a Dutch website that ships worldwide. :thumb_yello:

 

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29 minutes ago, Kumazzz said:

There's also a banner on the main page and a special section here:

 

https://www.sevt.cz/obchod/skolni-potreby/psaci-potreby/pera-frixion/frixion-a-g2-mika-edice-2018/

 

:) I already saw some of the banners in shops. It's quite strange to see Mika somewhere (even on "stupid banners") in my country, I'm not used to it. :lmfao:

 

image.thumb.png.657058b53fe5e565e41d07d2f270e55d.png

 

image.thumb.png.4e6c2734ffc262e2d7fc9a5ddb588b6e.png

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For the Czech republic👍, the answer from Pilotpen.cz.... I have all Mika pens,what are available in the Czech republic👍👍😍

Dobrý den,

vícekusová balení zatím nedodáváme. Ale určitě budou v průběhu roku k dostání, ať již v maloobchodě nebo hypermarketech. Výhledově budou také na e-shopu propsani.cz,
Určitě sledujte náš profil na facebooku, barevné krabičky naplněné produkty se objeví jako výhry v soutěžích :-) 

 

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On 08/01/2018 at 4:28 PM, Ingrid said:

Hi all,

 

This morning I called ProOffice in The Netherlands and they were amazed by the amount of orders. They will send every one who ordered a mail, regarding shipping costs and the time of delivery. They will ship to any country. If I can help with anything, like address etc, just ask and I can help. 

Maybe I can give an example:

Voornaam: Ingrid (surname)

Achternaam: Luberti (backname)

Straatnaam: Kapteynstraat (streetname)

Huisnr: 107 (house number)

Toev: - (maybe app number in cause you live in a flat)

Plaatsnaam: Hilversum (town)

Land: The Netherlands (country)

 

You can pay by PayPal or ideal(which is immediately by bankcard).

You do not need to fill in any company name if you pay by those two.

 

I still laugh when I think back at my phonecall, the guy couldn't stop laughing and being amazed by orders from Korea, Japan, Finland etc :)))))))))

 

 

They are about to get one from France too :naughty: My daughter is ordering them for me for my birthday (in advance) :wub: Thank you very much for your help Ingrid :hug: and to Eriko for finding and sharing this information :hug: 

 

 

 

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2 hours ago, jajinka5 said:

For the Czech republic👍, the answer from Pilotpen.cz.... I have all Mika pens,what are available in the Czech republic👍👍😍

Dobrý den,

vícekusová balení zatím nedodáváme. Ale určitě budou v průběhu roku k dostání, ať již v maloobchodě nebo hypermarketech. Výhledově budou také na e-shopu propsani.cz,
Určitě sledujte náš profil na facebooku, barevné krabičky naplněné produkty se objeví jako výhry v soutěžích :-) 

 

They wrote me the same about the multipacks and gift packs on FB, I already posted it here... :wink2:

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serbia_.png.8b3b6e76b809da27da9d10e65a754bc9.png

:thumb_yello:Serbia

  https://www.pilotpen.rs

 

Srbija

Pilot slavi 100 godina strasti i inovacije sa veoma posebnim gostom: MIKA
MIKA pop univerzum i kreativnost su iskazani kroz četiri Pilot proizvoda: G-2, V5, FriXion Ball i FriXion Ball Clicker.
Sa jedinstvenim dizajnom za svaku boju, otkrijte ukupno 24 olovke ove ograničene serije.
Budite spremni za sjaj u očima kada ih budete videli... želećete ih sve, sigurno!

 

* * * * * * * * * * * * * * * * * * * * * * * *

Serbia
The pilot celebrates 100 years of passion and innovation with a very special guest: MIKA
MIKA pop universe and creativity are expressed through four Pilot products: G-2, V5, FriXion Ball and FriXion Ball Clicker.
With a unique design for each color, discover a total of 24 pens of this limited edition.
Be ready to glow in your eyes when you see them ... you want them all, sure!

 

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On ‎12‎/‎01‎/‎2018 at 8:07 AM, mamiam said:

 

If they only KNEW how many old fans MIKA really has, I think they would be surprised, and maybe shocked!! :lmfao::teehee:

 

Love, love

me 

Yes, there are lots of us oldies you can see by my fan name (date of birth) that I am no youngster, just young at heart!:mfr_lol: Can't wait for the sets I ordered from the Dutch website to arrive!

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3 hours ago, Fan1955 said:

Yes, there are lots of us oldies you can see by my fan name (date of birth) that I am no youngster, just young at heart!:mfr_lol: Can't wait for the sets I ordered from the Dutch website to arrive!

 

Yes, I thought 1955 was your birthyear :blush-anim-cl: I think we're lucky, who had our youth in the 70ies :wink2:  it was a great, funny and colorful decade, with the best music - something also MIKA has discovered! :fisch: 

 

Love, love

me

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