IngievV Posted January 20, 2012 Share Posted January 20, 2012 OH MY GOD! The photoshop nerd in me cringed when I saw that:naughty: Link to comment Share on other sites More sharing options...
DutchAnnie Posted January 20, 2012 Share Posted January 20, 2012 i noticed that too! geez, they edit out his scar but leave the different colored background? Not only the scar. Where must he leave his earring now? Link to comment Share on other sites More sharing options...
RAK1 Posted January 20, 2012 Share Posted January 20, 2012 I can photoshop better than they did djeez, you need to be colourblind not to notice it. Big fault! Nice picture otherwise except for the scarf, it's a bit too much Italian-'ciao bella'-loverboy-macho type of thing Guys did wear those scarves back in the 70s, so they have the fashion spot on. Link to comment Share on other sites More sharing options...
nenartus Posted January 20, 2012 Share Posted January 20, 2012 I think I have a scarf like that somewhere in my house...it's old...(may be 70ties...) and it's real silk My mum has exactly the same scarf! :shocked: And it's from the 70's! Link to comment Share on other sites More sharing options...
Poisonyoulove Posted January 20, 2012 Share Posted January 20, 2012 No the background is a beige-y type of colour. There are some white highlights on the beige to create a shine around the edges but I'm pretty sure they don't form a perfect halo behind Mika's hair. This one is properly cropped: http://img220.imageshack.us/img220/9984/30667i.jpg I didn't notice the hair fail at first, I was too busy wishing the glasses were rose-tinted so they'd be in harmony with the background colors. Link to comment Share on other sites More sharing options...
Melisanda Posted January 20, 2012 Share Posted January 20, 2012 (edited) My mum has exactly the same scarf! :shocked: And it's from the 70's! you see! it was my mum's too (or my grandmum's..) I always took cool clothes from them...like dresses or ...blouses...they were cool...only sometimes the material was itchy..not natural....we had a big attic and there were things from all eras there:roftl: I put the name of "land of treasures" on it... Edited January 20, 2012 by Melisanda Link to comment Share on other sites More sharing options...
Melisanda Posted January 20, 2012 Share Posted January 20, 2012 (edited) Not only the scar. Where must he leave his earring now? I've never noticed M has a scar... (I myself have 2 small scars in my eyebrows- one per eybrow-but they're invisible, well one is a bit visible but it gives my eybrow an interesting look- ..memory from my rebelious childhood...in fact the first walking period I guess plus my brother's "help":teehee: ) you know I think he is more a model here than "Mika" (sure, he is Mika cause they needed "him" not just a model, but...) and the earring was not sth that fits here and 70ties...! besides...with an earring it would look "too much".... Edited January 20, 2012 by Melisanda Link to comment Share on other sites More sharing options...
Mina Alisa Posted January 21, 2012 Share Posted January 21, 2012 I ♥ MIKA from 70 even if he wasn't born then Link to comment Share on other sites More sharing options...
Louiza Posted January 21, 2012 Share Posted January 21, 2012 the 70s style looks great on him and the pic has such a summery vibe. fantastic:thumb_yello: Link to comment Share on other sites More sharing options...
Marilyn Mastin Posted January 21, 2012 Share Posted January 21, 2012 I think he looks amazing! *becomes a fan* Link to comment Share on other sites More sharing options...
Siddhartha Posted January 21, 2012 Share Posted January 21, 2012 What a fabulous campaign... shame it's not back from the 50's though Link to comment Share on other sites More sharing options...
RAK1 Posted January 21, 2012 Share Posted January 21, 2012 What a fabulous campaign... shame it's not back from the 50's though One day, maybe:wink2: Link to comment Share on other sites More sharing options...
Lucrezia Posted January 21, 2012 Share Posted January 21, 2012 News on Lozza's facebook page: "The new advertising will be in stores from late February with extraordinary materials." Link to comment Share on other sites More sharing options...
astor Posted January 21, 2012 Share Posted January 21, 2012 News on Lozza's facebook page: "The new advertising will be in stores from late February with extraordinary materials." Materials? As in glasses? Link to comment Share on other sites More sharing options...
krysady Posted January 21, 2012 Share Posted January 21, 2012 http://dailyonline.virgilio.it/dettaglioArticolo.asp?idArticolo=207381 Link to comment Share on other sites More sharing options...
BiaIchihara Posted January 21, 2012 Share Posted January 21, 2012 (edited) http://dailyonline.virgilio.it/dettaglioArticolo.asp?idArticolo=207381 Lozza announces it's new spokeperson, the British pop star Mika, artist author of hit success around the world as ''Relax, Take it Easy'' and ''Grace Kelly''. Confirming once again it's passion for music, Lozza fulfills an important step on the international stage, choosing a character capable of embodying, with his eclectic personality and his acting as a star of yesteryear, vintage soul, contemporary brand. With Mika, the campaign continues as "Back from the '70s," creatively edited by the Auge Headquarters agence, enhanced by the graphic pop that bear the signature of the renowned Spanish illustrator Alex Trochut. Musical and creative elements that recall the vintage '70s are mixed in the new Lozza' image background. The result is a colorful and pop atmosphere where Mika plays with ''goal performing funny poses''. "We are excited for having Mika as the new Lozza image. He is lively, breezy and has a charismatic personality - said in a statement Barbara De Rigo, marketing director of De Rigo Group housebrand -. This represents for us an important step towards Lozza's brand internationalization, that more and more manifests, confirming with this choice, a great capacity to retain it's great tradition, but also to keep in the step with the time. Creative Direction: George Christmas and Federica Ariagno. Art Director: Corrado Grilli. Copywriter: Nicholas Bossi. Photographer: Scott Schafer. Edited January 21, 2012 by BiaIchihara Link to comment Share on other sites More sharing options...
krysady Posted January 21, 2012 Share Posted January 21, 2012 @BiaIchihara Thank you ! Link to comment Share on other sites More sharing options...
BiaIchihara Posted January 21, 2012 Share Posted January 21, 2012 (edited) @BiaIchihara Thank you ! you're welcome and thanks for posting ^^ Edited January 22, 2012 by BiaIchihara Link to comment Share on other sites More sharing options...
Léna Machu Posted January 21, 2012 Share Posted January 21, 2012 Thank you BiaIchihara Link to comment Share on other sites More sharing options...
nenartus Posted January 21, 2012 Share Posted January 21, 2012 "We are excited for having Mika as the new Lozza image. He is lively, breezy and has a charismatic personality - said in a statement Barbara De Rigo, marketing director of De Rigo Group housebrand -. Hi Barbara, welcome to the MFC. Link to comment Share on other sites More sharing options...
Lucrezia Posted January 21, 2012 Share Posted January 21, 2012 Materials? As in glasses? Sincerely we don't know We'll see! http://dailyonline.virgilio.it/dettaglioArticolo.asp?idArticolo=207381 Thank you!! Link to comment Share on other sites More sharing options...
krysady Posted January 21, 2012 Share Posted January 21, 2012 Thank you!! My pleasure!! Link to comment Share on other sites More sharing options...
Kumazzz Posted January 22, 2012 Share Posted January 22, 2012 Lozza inizia il 2012...a suon di musica La popstar internazionale Mika è il nuovo testimonial del brand http://www.mido365.com/it/news/attualita/lozza-inizia-il-2012-a-suon-di-musica Lozza annuncia a tutto sound il suo nuovo testimonial: la popstar britannica Mika, artista amatissimo e pluripremiato, autore di hit di successo in tutto il mondo come "Relax, take it easy" e "Grace Kelly". Riconfermando ancora una volta la sua passione per la musica, Lozza realizza così un importante salto sul palcoscenico internazionale, scegliendo un personaggio frizzante, simpatico ed energico, in grado di incarnare appieno, con la sua personalità eclettica e il suo fare da star d?altri tempi, l?anima contemporary vintage del brand. Marchio di occhiali più antico in Italia dal 1878, Lozza ancora oggi interpreta con le sue collezioni eyewear uno stile radical chic, che si ispira al passato con interpretazioni originali e che ben si sposa con il look del nuovo testimonial. Con Mika continua la campagna "Back from the ?70s" creatività curata dall?agenzia Auge Headquarter, arricchita da splendide grafiche pop che portano la firma del celebre illustratore spagnolo Alex Trochut. Elementi creativi musicali e vintage che richiamano gli anni ?70 sono mixati sullo sfondo della nuova immagine Lozza. Il risultato è un?atmosfera colorata e pop che vive all?ennesima potenza. Vivace e frizzante, in linea con i nuovi occhiali e con la verve di Mika, che gioca con l?obiettivo interpretando pose divertenti. "Siamo entusiasti di avere Mika per la nuova immagine Lozza. È vivace, spigliato e ha una personalità carismatica" – afferma Barbara De Rigo, Direttore Marketing Housebrand del Gruppo De Rigo – "Questo rappresenta per noi un passo importante verso l?internazionalizzazione del brand Lozza, che sempre più manifesta, riconfermandolo con questa scelta, una grande capacità di conservare la sua grande tradizione, ma anche di essere sempre al passo con i tempi". Link to comment Share on other sites More sharing options...
BiaIchihara Posted January 22, 2012 Share Posted January 22, 2012 Thank you BiaIchihara you're welcome Hi Barbara, welcome to the MFC. Have a lot of fun here :mf_rosetinted: Link to comment Share on other sites More sharing options...
krysady Posted January 22, 2012 Share Posted January 22, 2012 (edited) Another article from today: http://www.gingergeneration.it/n/mika-e-il-nuovo-testimonial-degli-occhiali-lozza-86174-n.htm MIKA È IL NUOVO TESTIMONIAL DEGLI OCCHIALI LOZZAAccessoriModaMusicaNovita' musica By: Alice Ziveri — 22 gennaio 2012 Continua la campagna Lozza all’insegna del motto Back from the ’70! E continua con personaggi pescati dal panorama musicale; dopo la lunga collaborazione con Marco Mengoni, il testimone passa ad un altro cantante dalla voce inconfondibile… Mika! Il giovane e pluripremiato artista di Grace Kelly, Relax Take It Easy e Rain si unisce allo storico brand italiano di occhiali da sole, che dal 1878 interpreta la sue collezioni con uno stile radical chic. Colorato, vivace e fuori dagli schemi: chi meglio di Mika avrebbe potuto dare volto ad una campagna girata intorno agli sgargianti anni ’70? Uno spirito contemporary vintage, che mixa l’elemento musicale a quello grafico, con le illustrazioni pop dello spagnolo Alex Trouchet; lo stesso Mika, amatissimo e unico nel suo genere, è un personaggio che sembra uscire direttamente da quegli anni imbevuti di musica e colore. Lo stile Lozza si amalgama perfettamente allo stile della popstar britannica, creando un’accoppiata vincente! Edited January 22, 2012 by krysady Link to comment Share on other sites More sharing options...
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